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Backstage Beauty-Korto Momolu #NYFW A/W 2014 -SheaMoisture Hair/Makeup

Helen Mills/NYC

Project Runway finalist (and fan favorite)…the Liberian born fashion designer/stylist Korto Momolu showed a winning collection of polished, wearable ensembles with the theme Urban Coup.

Beauty/hair and body care brand SheaMoisture products were used to create a 1930's inspired look using their new paraben free- cosmetic collection---of wet/dry eye shadows, lip stains, and cc cream..that work on all skin tones, fyi.

Jackie Gomez-expertly applies false eyelashes
As a whole, the models faces- were what we would call editorial-with those green lips ---but the thick black cat's eye lined lids…and false eyelashes= striking look for life's dramatic moments. Jackie Gomez was the lead makeup artist using the new SheaMoisture cosmetic line-set to launch in Target stores in March.

Sheer Foundation by SheaMoisture-evens out tone but goes on sheer-easy build able coverage. Bronze powder-matte-defined cheekbones. Fluttery false eyelashes-KISS-who makes the kind that are adhesive ready…part of the I-Envy® assortment

light powder-remove shine, 

Three Butter Lotion-moisturizing and soothing
 Hair styles were vavavoom---a classic 'do- slightly wavy, with curled ends-reminded us of the iconic models from the 70s-like Jerry Hall.

Long tresses (or extensions)---started out straight -then curled all the way around the head with a barrel curling iron-for volume…eventually brushed out -with a sexy side part-the tresses pulled to one side-and  below the shoulder ends- retaining the soft curl shape…a nice look that fit the clothes.
Diane C. Bailey-lead stylist-SheaMisture Ambassador-…crafted the hair---whichwe loved!

Sulfate free hair care-enriched with nourishing organic shea butter-sourced from northern Ghana…all of SheaMoisture hair products used protected the models' tresses- and gave high shine to the styles-with serious hold.

Curling Gel Souffle-applied before using curling iron barrel

hair products-from daily to weekly hair treatments-for healthy frizz free locks-straightened or natural. 
Foaming Milk Body Wash

Runway photos courtesy of designer

Designer Korto Momolu-is already very accomplished-with fashion, accessories, and jewelry collections plus masterminding the uniforms for employees at Crystal Bridges-the Walton (of Walmart) family funded American Art museum. 

Korto Momolu