LYRA MAG.

Curiously, even though fragrances, colognes and perfumes sell a-ok worldwide...imo-in this country (USA)...wearing fragrance seems to viewed more as a special night out splurge (or spritz) vs using everyday by habit, with freshening up dabs every few  hours...especially, it seems -by the much desired millennial consumer group. Given- some of the fantastical packaging by bigger companies- is the sole reason for the scent purchase ...and the 'bottle' just sits on shelves and tabletops...never to be opened-just eye-balled. Which is why these intriguingly complex scents, more modestly bottled- might change the actual usage rate- for more sophisticated scent dabblers. Highlights: In fragrance or body oil formats...using expensive natural essential oils yields a much more multi-level aromatic 'experience' and a modern one too.  Fyi-use less because these fragrances aren't disappearing in some chemical cloud. Fabulous via GIPHY LURK made-perfume oils and e...

PART ONE: Essential Oils for Face/Lips/Body, Bath Salts, Botanical+Herbal Fragrances -Small Batch Premium Selections There's not a major demographic out there-that is not scrutinizing what ingredients...deemed "natural" or "organic" really means...besides reading the labels...whether looking for a broader story line to connect to... embracing a message that offers personal or environmental benefits...or examining the provenance of a product's components.  Just being 'green'-at premium prices no less-may entice consumers-but they're going to want more than that "simple" sales pitch which is cropping up regularly these days. Which is why most of the small batch, entrepreneurs we met at a premium beauty event organized by ELEV8.- literally/package make the array of skin/bodycare and fragrances versus having a private contractor do it. PLUS-each brand we sampled-has a compelling narrative as to the whys/wheres/hows of their relativ...

The Magical Hour When    Anything Is Possible The Promise Of Midnight W Hotel, NYC No surprise…a former advertising copywriter and forever scent expert wrote the above 'pitch' for the fabulously sensuous and warm fragrance, Bellegance-Midnight Promise. AND, creatively navigated the soup to nuts (notes) process that makes a parfum come to life (in this case 18+months plus) … An invite from Karen Dubin, founder and CEO  Sniifapolooza (an events based company with wonderful outings that fuse fragrance cultists and founders with perfume enthusiasts)…to experience her new 'baby' as it were… We knew was going to be nothing short of an amazing  debut of a scent product. And so it is= Midnight Promise- a warm, woody sensual perfume with complex layers and a hint of spice- that would appeal to either perfume enthusiastic  gender….with: Top notes: red mandarin, cinnamon (spicy and warm) Heart notes: Moroccan red rose Base Notes: amber, ince...

A winter's day (still Autumn-a mere technicality though)--- got an aromatic dose of California sunshine -Lucky Darling Fragrance Collection December 10th/NYC It was JUST like the hit song, " Get Lucky "---an irresistible merger of les français -French duo  Daft Punk- blended perfectment with the production/performer/writer genius of the USA - Pharrell Williams … Velvety pink peony petals, citrus fresh mandarin, spicy warm ginger---with our fav vetiver in the mix Yes, our thoughts EXACTLY as we attended the media preview of the new fruity fresh Lucky Darling fragrance by denim casual Californian lifestyle inspired Lucky Brand…created by the France's perfumer Laurent Le Guernec in collaboration with Elizabeth Arden fragrances. Yes, we all do wish we could be California Girls …circa 1990---but now this approachable scent, currently available in Lucky Brand stores …and soon at Macy's (January)- can inspire happy sunny glam outings…via wearable al...

West 22nd Street, NYC Latest in Cosmetics Packaging, Make-up, Tools... MAKE UP Forever Academy in NY ---- tools of the trade... this look took a few hours---fantastic Not our first time going to a makeup tradeshow that highlights beauty packaging and cosmetic labs...but once gain, the French owned MakeUp-in™ NYC was an eye opener ---about the backbone of a few industries that collectively sell several $USA billions worth of cosmetics, skincare + fragrances (men and women)- a year, right here. And this country isn't even the biggest market-it's Asia/Sub Asia (India). sometimes there is a reason products seem somewhat similar-especially at mass merch prices-they use the same company to makes brushes, containers, etc. But formulas and containers can be customer specific too. We left the spacious 3 floors worth of exhibitors, thinking-hmmm, to start one's own credible line of makeup/nail polish etc---you really ...