LYRA MAG.

  SHOW : Opening Ceremony SS‘16   LEAD ARTIST:  James Boehmer, NARS Director of Global Artistry LOOK: “The collection was inspired by the unfinished projects of the architect Frank Lloyd Wright so it has a lot of graphic elements - sharp tailoring and cutouts with architectural edges. There is also this botanical element to the presentation, so we talked about the idea of hothouse flowers, a botanical green house with moisture and condensation on the skin. The look is really controlled, beautiful sweat - nude, muted lip with very glossy skin.”     FACE NARSskin Luminous Moisture Cream NARSskin Total Replenishing Eye Cream Pure Radiant Tinted Moisturizer Radiant Creamy Concealer Triple X Lip Gloss  (on the bridge of the nose, cupid’s bow and high points of cheekbones)   CHEEKS Left side of  Jubilation Dual-Intensity Blush   EYES Triple X Lip Gloss  (on eyelids)   LIPS ...

Merkin Hall, NYC The last snowstorm (ha) of early 2015 couldn't keep the faithful away from celebrating what we consider to be the best in digital campaigns anywhere…courtesy of the fashion industry…which included apparel, footwear and accessories. Host with a comedic edit function-Robert Verdi…streams us all... Saying negative stuff = about that segment of the workforce…is a pastime for many-(not as as bad as politicians OKAY)---but even naysayers have to acknowledge--- the fashion industry sets a super high bar when it comes to social media savviness-effective marketing and ways to creatively tell and sell a brand's story-whether that brand is a company, an object or a person (objectified, or not). gather consumer data via touch screen applications-smart real time inventory management too No surprises at the winners-including the label (and person) Rebecca Minkoff who has a buzzed about downtown interactive store where dressing room mirrors are touch scree...

NEW TO&ETHER SHOE COLLABORATIONS + Techno-Casual Collection Miguel Fluxa-Owner, Carlox Motti-General Manager NYFW offered up footwear collections -including one of our favorites ---the family owned, Camper . An international brand (300 stores and sold in 50+countries) that we bet the likes of a Deckers or Wolverine Worldwide would love to snap up if they could afford it- to add to their portfolios of great shoe brands. A fun, fashionable and comfortable selection of footwear always---and set for Spring 2014- sandals by Rachel Comey----and the 10th (!) takes on the unisex Himalayan outsole shoes with Bernhard Willhelm. Rachel Comey-Camper: Molded rubber sandal, anatomical insole lined with leather, hand made embroidered upper+rubber texture details-als comes in white and a rose petal pink  Fashion Designer- Rachel Comey -womenswear, menswear apparel vintage tinged- modern clothes w/edge and details-traditional craftsmanship fused with contemporary good l...