LYRA MAG.

L/S sweatshirt like top from the runway collection-sums up athlesiure apparel---it's the DNA of Lacoste since 1933 beginning with the creation of the L12.12 Polo shirt designed by company founder René Lacoste  NYC: Like thousands of humans-we still have all of our Lacoste  polo shirts-acquired over decades of living-including the longer back hemmed, 100% cotton ones we wore playing on a middle school tennis team-to later versions from the LIVE! Lacoste collection that fit perfectly! Iconic -classics-never lose their relevance. A lot of firsts for the Lacoste brand-including the use of a logo outside on a garment (ha-can one imagine if they had trademarked/patented that process)...and use of a sporty fabric -Petit Piqué Jersey for its L12.12 polo shirt... Now with men coming in all shapes-so too does the top-in a classic 2 button collar polo, a regular straight 2 or 3 button placket, and a slim fitting 2 or 3 button placket option...  Like wise-wom...

Game set match…actually ads…with tennis gurus in on the development of the L12...above Guy Forget Alain Gallais Seen at the media preview-in NYC Say bonjour to the limited edition L12 Tennis racquet -set for sale next month (i.e. soon) that was one of many highlights NYC media got to see yesterday. Made from old school 70%  woods (3 different kinds-different spots-different purposes) and new school 30% super tough High Modulus graphite that gets woven into fibers-like wool-very unique- and bonded to the wood surface wit resin-this hybrid hitter-is comfortable, shock absorbing, delivers a powerful swing=high performance-and control -with that sweet spot serious tennis players covet. Handsome too- a clean white with dark green accents…and of course, Le Croc-a signature logo---symbolizing tennis giant and company founder René Lacoste. Made in Albertville, France---the L12 Limited Edition Tennis Racquet took 3 years of dedicated r...