Sometimes it's NOT the packaging... via GIPHY Our top Lip Fix... EpiCeram-L® Lip Care ...boasts 3 essential lipids (ceramics, conjugated linoleum acid, and cholesterol)-the same healing ingredients found in some skin moisturizers-to ward off our daily (hourly) battle against dried, cracked lips. IMO-longer lasting...and really does work on contact ...so-to-speak. FYI-the basic plastic packaging might remind you of way cheaper lip balms -but it's the replenishing balm formula that earns EpiCeram-L® a gold medal. Added Points: FREE of steroids, parabens, gluten, petroleum, lanolin+ fragrance. Does NOT taste like anything either...kid-guy friendly. Available online 3 pack $44.95