NYC: TRENDS: MIXES, KITS, HEAT+EAT, SHAKE+DRINK, GRAB and GO... BetterBatter , Bittermilk , Boulart , Jen+Joe's , LeCoq Cuisine , Looka , CAFE Macaron , Maroc Export , Mocktails , Red Rocker Candy, Sable+Rosenfeld , Scratch+Grain , Silverland Bakery , SOPEXA , Brownie Points Aisles in the supermarket- we usually skipped in the past ---shelf stable cake/cookie boxed mixes and frozen products --- are popular -giving consumers a homemade-ish option that requires little more than lighting a oven, stirring/slicing up and washing up the pan... Nowadays -the mess free mixes are mix-ups of more 'natural' ingredients -that can be pronounced without a degree in (food) chemistry...and often come delivered in festive packaging for the holidays or gifting (a latter post). Scratch & Grain Baking Co.....just add butter+egg---portion control always a plus as is -non-GMO ingredients and natur...