Part One : Travel Much has been scribed about millennials spending $/time on experiences vs stuff-but we think that's true of every generation...and has more to do with personal awareness, overall health economic status, and values-not age. Eastern Cape-Indian Ocean-South Africa Nevertheless- it's obvious that companies providing goods and services are pitching differently to that 18-35 demographic...embracing the transparency-clean ingredients-wellness- self care mantra including welcoming doses of environmental responsibilities (carbon -neutral emissions, recyclable packaging, sustainable sourcing, eschewing toxic substances- regulated or not ). So much so-it's already a punchline.