LYRA MAG.

WE HOPE TO SEE ACROSS THE POND BREAD & BUTTER, BERLIN Words, Images Judith Ecochard   Adidas--Retro... Many European labels tread violate the American motto” Don’t Tread on Me ”---because of their names...too close for USA trademarks (as in fashion denim label Tribeca New York--- ).   CAMPUS 72 - Preppy takes on USA Collegiate--- There were a few collections we took in at Bread & Butter Tradeshow---that we hope---figures it out…in time for  the S/S 2011 lines that start delivery in late November/December..   Slugging it out and hanging out for fashion GAS  " Essensual Jeans "--had an architectural modern exhibit space--- a very clean Hotel set up---with different rooms featuring the many collections this denim focused lifestyle brand offers. The Boyfriend barely makes a blip here- --what we saw at GAS was i nnovation. AS IN reversible jeans ---we couldn’t take pics…but saw how it all works denim one side, printed fabric on other. Great for tra...

Tempelhof Airport, Berlin Words/Images Judith Ecochard G-Star Raw (http://www.g-star.com) is a lifestyle brand hailing from denim couture DNA--- This Dutch company (founded 1989) has worldwide acclaim--- but more so in Europe where this label hails. Currently, the big theme is the Raw World Chess Challenge , pitting numero uno champ Magnus Carlsen vs the World … FYI: the global competition is coming to NYC September 10 th .  In Berlin at the tradeshow Bread & Butter, the company staged a fast paced runway show for the press that featured, like-able slim cut, relaxed silhouettes of denim and casual pieces. For guys, a lot of slim low rise, low crotch (not Hip—Hop oversized baggy)… Here, it is not the way the clothes fit, it’s the way the garment is cut ---a tailoring option we have yet to see popular in the USA (not those insane baggy bits we see on the subways on kids that lack mirrors at home)…but lends a certain amount of swagger if the guys have the...

 Berlin BREAD & BUTTER Spring 2011 July 7th 2010 Well ---- one would have assumed that a party scheduled on the same night as a major World Cup match...let alone in one team's host country, Ger ma ny ---wouldn't get the retailers and press. WRONG. To launch the Legends brand---engaging 12 fashion, music, media and retail types to rebrand, shoe-wise--- with their unique contributions---- the iconic Lacoste 12.12 polo---- Needless to say---the soirée aced the night in a repurposed pool ---now, tennis court. MORE INFO : Lacoste's strategic website ... FYI delivers December 2010!