LYRA MAG.

STAY CONNECTED, CHARGED, AND WARM-Personable Wearables, Power On The Go-Off Grid Energy, App Enabled Devices, Hands Crafted Help ThermaCELL, BioLite Energy, RE-FUEL, SHINOLA DETROIT-LEATHERMAN, PUFFY PATCH Part One-What's New: Just when we thought the cooler temps were being pushed forward to early next year-a wave of snow in fact falls-even  ski resorts like Killington VT are ready to open up :-) One of best ways we know-for the perfect fitting hiking boots -to be comfy year round favs-whenthe mercury dips-we add in the heated insoles...by ThermaCELL® that now come in 3 versions for 2016/17...wireless remote controlled-Original+ ProFLEX -up to 5 hours run time and new ProFLEX Heavy Duty -pictured below. Yup-now with Bluetooth connectivity control-for our app world... ThermaCELL ProFLEX Heavy Duty-10x more durable than ProFLEX-control via Bluetooth connectivity- your smartphone (vs a remote) up to 6.5 hours of warmth, removable battery charges up in 80 min...

Brooklyn NY Two cool new Bluetooth connected devices with smartphone apps' that are fun and game changers in the category. FROM KOLIBREE ...a Sonic Toothbrush with 3D Motion Sensors...download the app---and a fun game lets brushers (kid driven here)...be rewarded with goals scored... FROM POWERUP TOYS ...A new FPV Power UP paper airplane drone with wifi connected live streaming camera---very tricked out  controlled with cardboard Google head mounted display or in app gamepad- allowing the 'pilot' view her/himself from up to 300 ft away....for the ultimate selfie capture=WOW. Partnered with Parrot Joins the 3.0 Smartphone driven paper airplane drone that is currently annals for $49.99

Get ready to move on the move… Maria Sharapova leads an NTC class in Melbourne, Australia. "For Maria Sharapova, rest is rare. No matter if she’s gearing up for her latest run at a title or traveling with friends, the champion must find time to train. With the  Nike+ Training Club App , Sharapova can be sure to never miss a beat, no matter where her travels take her. Sharapova’s commitment to Nike Training Club reaches new heights in January with the launch of her New Year’s Crush Workout on the N+TC App. Designed by Yutaka Nakamura, Sharapova’s strength and conditioning coach, the workout features exercises the tennis star relies on to improve her athleticism and fitness. The 15-minute routine includes five drills crafted to move the body in every angle and position. With Sharapova leading the way, users will lunge, lift, hop and quickly move their feet. The total-body workout places a particular emphasis on building strength in the core and le...

ON OUR INBOX: Impressive-new ad-social media-digital everything from Nike-visuals are amazing---as is the cast. " Nike’ s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.”  Different challenges and scenarios emerge, each challenging characters in the film — and the audience — to push themselves to new limits. The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain;  Gerard Pique -Barçca ---and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by the acclaim...