The annual late summer trade show- MakeUp in NY -was more crowded than in past years-with the ease of launching indie brands -getting even easier since we've been covering this...and other supplier trade events for the past decade+. WHAT: A nice format-of private labs with custom options, biz consultants, packaging and marketing services geared towards individuals ready to carve out their place in the DTC world---all under one roof-with USA, European and S. Korean brands- knowledgeable in the particular cosmetic and labeling requirements on a global basis. We felt that one's natural skin-only better still ruled at the show geared towards American customers-with the concept of 'just the right amount' aka 'not too much' 'perfect simple' =mantra. For Schwan Cosmetics , these Swedish concepts of HYGGE and LAGOM -ties into WELLNESS- for their 2019/20 theme-including a new palette packed shimmery mineral-y eye shadows, and matte muted autumnal col...