In Cosmetics NY, Women's Dermatologic Society Even with the caveat that a legal definition of 'natural'-isn't exactly USA government regulated as of yet- with regards to beauty products...(or food -for that matter), third party certification, non-profit watch groups ( EWG.org , for example), willing companies ( Proctor+Gamble ) and class action lawsuits -help wised up buyers make choices. Cause those ingredient lists-as well as efficacy/value proposition/ethically-sustainably sourced and cruelty free factors are big deals-not just 'greenwash' marketing buzz. The term 'simple' ingredients-is somewhat baffling-as even botanics-algae-rice-and charcoal-components that seem to be popular formula sources-are complex. But familiar ...so no surprise we saw new multi-syllable offerings from a slew of companies at the sourcing makeup/beauty trade show-In Cosmetics NY. New Green Aqua Foundation by French supplier Sensient Technologies -is "...mad...