LYRA MAG.

The annual late summer trade show- MakeUp in NY -was more crowded than in past years-with the ease of launching indie brands -getting even easier since we've been covering this...and other supplier trade events for the past decade+. WHAT: A nice format-of private labs with custom options, biz consultants, packaging and marketing services geared towards individuals ready to carve out their place in the DTC world---all under one roof-with USA, European and S. Korean brands- knowledgeable in the particular cosmetic and labeling requirements on a global basis. We felt that one's natural skin-only better still ruled at the show geared towards American customers-with the concept of 'just the right amount' aka 'not too much' 'perfect simple' =mantra. For Schwan Cosmetics , these Swedish concepts of  HYGGE and LAGOM  -ties into WELLNESS-  for their 2019/20 theme-including a new palette packed shimmery mineral-y eye shadows, and matte  muted autumnal col...

Insta-fabu-lips – Instagram’s Hottest Lip Trend DIY with Mehron One of the most fun makeup looks that we feel-many ages can rock-is the glammy crystal lips ---made easy with Mehron's-full bling  Precious Gem Powder-or the more 'subtle' kissers using Mehron's Metallic Powder.  THE 411: Metallic Powders:  Available in 7 shades the Metallic Powder and Mixing Liquid is a set with unlimited design possibilities. The ultra-fine Metallic Powder Makeup can create dramatic makeup designs and effects. The soft Metallic Powder Makeup is finely crafted, evenly blended and formulated to add dynamic shiny accents to any makeup look. Precious Gem Powders:   Available in 19 shades Precious Gem Powders deliver high luster, drama and intensity to achieve any extreme beauty look. From enhanced every day looks to all out drama these rich, silky sparkling powders are versatile enough to be applied from to head-to-toe for any occasion. To create the ...

Taraji P. Henson slayed on the Emmys red carpet in a show-stopping sunshine yellow dress by Vera Wang. PLUS The "Empire" mega-watt actress's- incredibly gorgeous hair and makeup was by super talented makeup artist  Ashunta Sheriff -using some of our fav products-beginning with prepping the skin-and makeup form the fab MAC collection that bears her name...for the perfect smoky eye-nude lip combo that's perfect for a big night out, anywhere. “Getting ready for the Emmys is actually a fun process,” shares Ashunta. “Taraji is very zen and relaxed its the glam team who’s not. We listen to great music and laugh but most importantly she makes sure we have fun.” SO TRUE!

NYC Wanna see the latest in cosmetics...before it even hits the market? via GIPHY source sassy-queen2k13.tumblr.com MakeUp in New York is an annual tradeshow-a B to B for  small and large cosmetic companies-and those looking to launch one-had  aisles  of the latest in cosmetics, skin treatments and packaging products-from businesses that cater to the brands-the big and cult favs. Although this outing of international exhibitors is tiny in size compared to other tradeshows...there was plenty of new products ...exciting fellow attendees-based on convos we had with some attendees on a glorious Manhattan rooftop deck at the West 22nd Street venue. LOVE THIS-4 in 1 Lip Topping-S&J International-4 different finishes-in one product-matte, glam, shiny, intense stain color-this product reflects the reality that gals nowadays-who are not brand loyal- are already mixing up related products from different labels- for unique personal looks-effects. FUN-made us want to ...

SHOW : CREATURES OF THE WIND SS‘16   LEAD ARTIST:  Aaron de Mey for NARS Cosmetics   LOOK:   “The look was inspired by singer, Siouxsie Sioux. She always had a very strong eye look - it had the same spirit, but was applied differently each time. The look is very eclectic with a lot of layering, which plays off the layering in the collection. It's punk, tough looking. I loved the richness of the gold against the toughness of the black. It’s an updated, modernized take on eyeliner.”   fun and fantastic-Creature of the Wind's ode to Siouxsie Sioux FACE NARSskin Luminous Moisture Cream Stick Concealer Soft Velvet Loose Powder   EYES Black Valley Eye Paint Black Moon Eyeliner Pencil Via Veneto Larger Than Life® Eyeliner Pandora Duo Eyeshadow Iskandar Eye Paint   BROWS Oural Brow Gel Brow Perfector   LIPS Red lip: Mysterious Red Velvet Matte Lip Pencil Nihiwatu Velvet Lip Liner   Nude ...

Part 4: EYE+LIP Pencils/Pens  If summer means hot heat and humid ---or dry HOT weather ----to you---chances you are lightening up on cosmetic applications... vs. added sunscreen. WHICH IS WHY... Our go to for pops of color on our face -is basically limited to lips and eyes- via cosmetic pencils or the more liquidity-cosmetic pens or gel-like crayons---for practical reasons=easily transported/traveled without risk of spilling/breaking/TSA snagging, super easy to apply-no brushes/sponges/Q-tips needed, very long lasting-even if not billed as waterproof** and multi-tasking in a pinch. ADDED PLUS... nowadays - so impressiv e-the textures and feel(s) really do vary-from matte-satin-shiny-to glide on shadow finishes. WHAT'S NEW + FAB : As noted in coverage of beauty tradeshows (like the last MakeUp in New York )...there are private cosmetic companies which are sourced by big and small brands---for their innovative products...with certain country's and specific behind the...