LYRA MAG.

Part 3 Red/pink shades for eyes, glitter imparting pencils, powder-matte formulations, and rich sea blues -metallic overtones...some of the Spring 2019 predictions by companies that make the cutting edge makeup products for brands worldwide. via GIPHY Schwan Cosmetics -from Germany is the world leader in pencils-for all things makeup...and a must -see at any beauty tradeshow...beautiful deep turquoise, sea blues-some with a rich metallic sheen or subtle glitter-go on creamy-in thick to sheen finish- are long lasting..use as eye shadow, as liner + along water line. Available in different sizes-with thin eyeliner like pencil -double sided-paired with spongy yellow tip...for blending. Schwan  -Pencils -a few pictured here-impart a powder-y finish-like those eye shadows available in a palette format-but more convenient-and precise application, for sure. At the bottom-dual sided-the brow pencil liner-which goes on powder finish-that's natural looking if in black-brown- brown-...

Selfies for all+complexion perfection ---made easy-from ingredients delivered by under the radar companies from Asia, Europe and USA. The first foundations for many gals we know=customized Prescriptives- dutifully purchased at a department store (1990s). Well, the later might not be the beauty purchase destination of choice-but customized makeup (and skincare)-is STILL a thriving market. via GIPHY Get camera ready with creamy, ultra-light foundations, radiant blushes and self-correcting moisturizing drops- multi-taskers with skincare properties (sunscreen, anti-oxidants, botanicals...) --- in liquid, cream and stick formats... long lasting coverage- that are hydrating and shine-free, matte. Coson 's powder mouse blusher-cream to powder that blends in to impart a natural glow  Matte Contour Concealer....we like this a lot-as 'perfects' without greasy feel that can cause eye makeup to smudge when used under eyes...same company has matte hydrating line-up of por...

Athletic ladies have always used multi-tasking cosmetics/skincare that keeps up with their busy lifestyles and sweaty faces-but it's been the  success of female teams on the world stage (World Cup-soccer, the Olympics in particular)-that has really (imo) given instagram worthy pics of natural to downright glammy glittery appearances -looks. For the minimalists... sunscreen is a must .  For proof of just how critical blocking out UVA/UVB/IVC rays with a solid broad spectrum rated 30SPF or higher, is -just check out any age group amateur competition-for stark differences in skin quality and texture amongst humans of the same age. It's not just genetics. transition area of recent triathlon We always use physical sunblocks with active ingredients of zinc oxide and/or titanium oxide . OUR experience in endurance events-find these usually white creamy physical block formula(s)-last longer, block out the burn rays way better. Chemical sunscreens-that feel hotter on the...

Javits Convention Center, NYC International Beauty Show, International Aesthetics Cosmetics+Spa Show from the louder side of the tradeshow...the hair centric International Beauty Show -hair demos and eye candy galore ...from Alterna Italy Private label skin and body care manufacturing companies offer a range of increasingly sophisticated -standard and customized collections, and packaging options---for those looking to launch their own lines including physicians, spa owners, make-up artists---or really anyone who can afford it. This is a side of the beauty biz a lot of consumers don't know about-but explains some of the likeness of so many products on the market. One reason why so many folks benefit from launching their own lines- those nice profit margins -with no middleman mark-ups/ad budgets...selling directly to their customer base. Vitelle Labs was one company exhibiting- that impressed- with its products and packaging options, ranging from the eco -plant de...

International Beauty Shows and Int'l Aesthetics, Cosmetics&Spa Show, CEW- NYC 2016 Part Two Part One No surprise here-collections of skin/body care with "natural"  a not legally defined, meaningless title -arch a skeptical eyebrow when ever that's on a  label-  and certified USDA organic ingredients continue to win favor with customers wary of toxic ingredients in skincare/haircare/and cosmetics-just like they are concerned with what they eat. Paraben, phthalates and triclosan free and/or no artificial fragrance/dyes products are increasingly important to consumers of all ages...who read the ingredients list and scan the  Environmental Working G roup website for what to avoid and really avoid (or embrace). An "O" List fav: Farmhouse Fresh Practically every skincare, hair care and novelty items at this Texas home grown exhibitor space-including masks in plastic tubs, body oils in glass bottles, and moisturizing creams in tubes= sold-out when...

NYC-March 8th A digression gush-a-thon ...is in order-after all it's INTERNATIONAL WOMEN"S DAY ...soon after the fab original SuperModel Jerry Hal'sl- who is STILL amazingly beautiful -wedding day. NOW-this mother, former partner to rock-n-roll royalty, is  a wife to one of the King 's of the biz world. What got us really jazzed-is that the glowing pictures of the bride -who looks stunning as one might expect, relay an image of an older gal who has forgone the now typical plastic surgery, injectable fillers-over plumped, frozen facial features that have become almost ubiquitous in this country-as exemplified by females in the public eye-like reality tv stars, newscasters of a similar age-and even younger. We had that on the brain cells when we met up ( again ) with the vivacious Alicia Grande-a successful entrepreneur-founder of growing hair length where we want it i.e. luscious long lashes-via eyelash conditioner-  anti-aging -Amino acids, peptides,vitamins-  i...

—Diane Kendal for NARS Cosmetics ALEXANDER WANG “New youth culture’s take on high fashion - everything is very individual and personal.” —Diane Kendal for NARS Cosmetics FACE:  NARSskin Luminous Moisture Cream ,  Sheer Glow Foundation , Stick Concealer ,  Pressed Powder CHEEKS:  Belle De Jour Velvet Matte Lip Pencil  with  Roman Holiday Velvet Matte Lip Pencil  EYES:  Dark Angel Velvet Shadow Stick  ,  Flibuste Velvet Shadow Stick  LIPS:  Stick Concealer ,  Triple X Lip Gloss  MANSUR GAVRIEL —James Boehmer, NARS Director of Global Artistry Rachel and Flora have created yet another immersive environment to showcase this season’s collection. It’s this residential-feeling interior, with the clothing, furniture and flooring all in nude. They’ve literally created a blank space for the colors and textures of the accessories to stand out. We wanted the makeup to evoke this same feeling: ...