Transparency and a traceable supply chain are big real deals-and in some cases, the law- for buyers (and purveyors)...in all industries...from baby strollers to wearables, apparel, and especially in the food/drink/pharma businesses-judging by all the FDA recalls we get emailed everyday. (YIKES). Notably-we have seen an uptick in small business- owner-grower images-and their backstory- right on their goods' packaging (not just Q codes-or on social media)-at the recent Fancy Food Show in NYC... Which makes sense-as a terrific way to stand out on shelves from big consumer packaged food companies. No wonder...the later often now are struggling for Gen Z-Gen X dollars-who are the largest eaters of specialty (really mainstream now) offerings. On The Farm: Betting vegetarians-who vow never to eat anything that has a mother -would be horrified to learn that in this country (at least)...most milked animals have an expiration date on their milking days-and get slaughtered at the