LYRA MAG.

July 09, 2015 Park Perfect: The Fall 2015 Nike F.C. Collection Inspired by the memorable “Park Life” football advertisement, Nike F.C. celebrates grassroots football. Gigantic stadiums are nice — as are perfect grass, referees, regulations and tactics. Raheem Sterling But nice isn’t necessary. After all, football is a simple game. Two teams, two goals, a ball and an inclination to risk everything are all it takes for the local park with its potholed pitch to rival a modern stadium and its finely groomed surface. The crowd may be a man and his dog rather than 100,000 fervent fans, but at Sunday league football, a grassroots English institution, the stakes are the same. Nike F.C commemorates this devotion with the Fall 2015 Nike F.C. collection, which also nods to the classic 1997 Nike advertisement “Park Life.” Made to ...

The Nike Academy  is an elite development program for talented young footballers. The players who reside at the Nike Academy not only have access to world-class facilities and coaching, they are among the very first to wear Nike’s latest innovative products. In some instances, Nike Academy players have even tested blacked-out versions of Nike’s groundbreaking boots before the boots and their colors were officially revealed to the world. Black Pack But all-black boots aren’t just for wear-testing, they are for any player with the understated confidence to let his talent do the talking. Some youth academies mandate that players wear all-black boots, lest individuals attempt to stand out on colorways alone. Hypervenom Phantom Plate As a nod to academy players who never fail to make a statement in muted black, Nike is launching the Nike Academy Black Pack. Unlike wear-testing boots, this pack will feature black gradient changes that amplify the design...

March 18, 2015 Nobody shines on the pitch quite like Cristiano Ronaldo. The same can be said of his new Mercurial Superfly CR7 Silverware boots. I NSPIRED BY SILVER TROPHIES The Mercurial Superfly CR7 Silverware leverages the unique shimmer effect that initially debuted in  black  last October. The new colorway is inspired by the silver trophies elite players like Ronaldo pursue this time of year. The shimmering silver accompanies an obsidian Dynamic Fit collar and an orange pop of color on the Swoosh and the CR7 logo. The Mercurial Superfly CR7 Silverware is built for speed.  The Dynamic Fit collar helps the boot act as an extension of the body and locks down the foot at full velocity. The micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control.  A highly responsive carbon-fiber plate is designed to pro...

In our inbox... NIKE, INC. INTRODUCES THE 2015 BLACK HISTORY MONTH COLLECTION NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis Beasley, Kevin-Prince Boateng, Jerry Rice, Brianna Rollins, C. Vivian Stringer and John Thompson. BRIANNA ROLLINS, TRACK AND FIELD: Inspiration from a track coach who saw Rollins’s true potential gave her the power to overcome tremendous odds on a record-breaking journey that has just begun. “I want to break world records and win gold medals, but I also want to be known as the athlete who glorified God by reaching my full potential,” Rollins said. JERRY RICE, FOOTBALL: Values instilled by Rice’s family gave Rice the power to shatter records and etch his name in the history books. "To me, it was ...