LYRA MAG.

The USAers  who grew up gazing at screens and themselves-are aging. And that's a big reason that preventive skincare (vs waiting till it's 'cure' time)-is a lifestyle given. Two dominant trends... multi-functional products -science based-or EWG approved ("cleaner")=-have led to an avalanche of gender specific + genderless indie brands-that can take advantage of cutting edge research-to deliver skin saviors without undesirable ingredients (that are probably outlawed in the EU/Canada , already). What's New and Legit: Currently a DTC brand Good Science Beauty®  recently launched six focused skincare products based on the revolutionary (patented) dermis delivery wonder silicon (no "e" aka Good Silicon+™ ). Background: Ten years of research headed up by leading light Suzanne Saffi-Siebert, PhD-underpins the basis for Good Science Beauty® uniqueness-ensuring efficacy of symbiotic active ingredients "deep within the skin" and ...

 Javits Center packed in the hairstylists last week...for the annual IBS:New York tradeshow. The most noticeable trends-(brides as expected -hemp-CBD products)....MEN'S GROOMING! FIRST STOP- THE BARBERSHOP ...DEMO ON THE BARBER STAGE PRETTY NIFTY-WORKING OFF AN IMAGE... HAIR GROOMING PRODUCTS- THE HOLY BLACK NEW YORK Ruezel 's COLLECTIBLE BOBBLEHEAD-OF REAL LIFE GUYS WITH STATEMENT HAIR AND LIFESTYLES TO MATCH GIFT ALERT- REUZEL BOX OF HAIR GROOMING POMADES, LIQUIDS AND CREAMS-PASTES OLD FASHION-ITALIAN  BARBERSHOP -Italy's PROPASO founded in 1908 shave +hot towel Propaso- four product lines for every type of beard HAIR BRAIDING- STYLE FACTOR TATOO-ING-Scalp Micropigmentation! Non-invasive-a client-maps out his own hairline desired. FYI scalp micropigmentation'is the art of using pointillism to deposit micro-size pigment in the scalp in order to replicate the illusion of a hair follicle  Get a full head of b...

Leonor Greyl, Petal Fresh, Mirai Clinical, Dr. Marder Skincare, Pura D'or, VK Nagrani Part 2 HAIRCARE...still shaking your head in disbelief---or making a flip statement- .good looking hair- is always the 'correct' vote. via GIPHY TOP PICK With swoon inducing scents-Leonor Greyl Paris lusciously rich Hair Masques have a cult following...even among the professional hair types under contract to some other brand-use this premium French company's deeply hydrating offerings. BEST BET? Tie a bow on the Masque Quintessence -a shiny rose gold translucent jar full of thick creamy deep nourishing treatment from hair healthy vitamins, indulgent Cupusçu and Manketti healing oils and aroma that hints at exotic locales -mock orange -linden...a mash-up of a truly brilliant savior for damaged dry hair. FYI- all products are free of SLS, parabens, silicone, and coal tar-musts for treated or colored locks. How to use: Apply to dry hair-let it sink in for a minimum of ten...

 FINIS, J.F. Lazartigue, Van Der Hagen, Billy Jealousy, JUARA Skincare GEAR and GROOMING (Plus Holiday Gift Ideas) Whether on a team, in a Master's meet-up, zen- ing (zoning out) a few times week, or perfecting one's stroke with focused, dedicated lessons...swimming in colder climes - indoors - requires a slew of musts (gear and body care). via GIPHY FINIS -entire MO is swim swim swim ...and if you think 'building' a better swim cap, goggles and training paddles-like building better mousetraps = just an expression- think again.  Truly the best we have ever used of ALL the aforementioned ALL made by this California based company ... goggles/caps for racing +fitness-pictured-left- Silicone Swim Cap $7.99-durable -comfortable not a battle to get over long hair-yet provides an excellent fit...reduces drag, Lightening - Performance Racing Lens-with low profile, fused together lens/frame=low profile-eye gaskets provide a watertight seal without i...

  For the Dad Who Likes It Smooth : via GIPHY source reddit.com A Gift Certificate for an indulgent gentlemen's barbershop-including exacting hot towel shaves, perfectionist hair cuts and other grooming services-served up with sip of bourbon-with a hidden green backyard patio-for relaxing  (or a cigar)... in NYC's Martial Vivot Salon Pour Hommes ...a welcoming men's only oasis from the bustling Manhattan midtown streets. Not in town-premium men's grooming products by celebrity hairstylist Martial Vivot-a native of France- can be shipped stateside... handsomely packaged too!  BONUS: a mini pop-up shop in the salon (39 West 54th Street/NYC)...offering hand crafted selection of luxury French goods by unique brands-curated by French Wink ....available this week only (through June 18th). A few highlights... artist Valerie Camet hand-stitched (seriously) watchbands-Jean Rousseau accessories -leather goods specialist Jean Rousseau pure indulgence...

NYC In the past-we never met a beauty product that didn't beg for sampling---and now an industry delivers fulfillment of that need (Birch Box etc.).  Upside=consumers try out skin+haircare without really  a major commitment. BUT it does take a week-to a few months-to see the kind of game changing skin altering results often claimed by beauty products nowadays…versus the quick hit solutions that disappear along with the water-down the drain… For THAT- $ down and a required dedicated use are musts. Which makes what we're willing to try out…subject to a lot more scrutiny. AS IN: First off -imo- packaging matters--- since active ingredients  -even so-called'stable' fixings-need to be delivered in preferred airless pumps/nozzle/jar -to preserve the efficacy/potency of the goodies we are paying for (+portion control). FYI-we've asked this ? -and a well respected high-end brand countered with ---  the "luxury experience" of a glammy packaged wide ...