LYRA MAG.

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil. “This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.” ATHLETE JOURNEY – PLAYER COLLECTIONS All home and away kits for the ten federations that will wear Nike in Brasil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. ALEX  Ox...

NYC GET WET WITH FUNCTIONAL STYLE Men's Shock Light Bungee w/ ASV Technology dampens vibration+lessens shock in heel up to 40%, removable full length footbed, Adaptive Wave-Siping ™, ultra-lightweight---and easy adjust for great fit $90 available now "A passion for the sea..." defines American brand SPERRY Top-sider ---a name that conjures up the classic boat shoes that continue to define what the feet of sea faring types wear. Now part of the Wolverine Worldwide footwear family, this American brand (since 1935)---continues to be inspired by the founder's dog's paws-(wavelike grooves) that managed to grip the ice of a frosty New England landscape ---unlike his challenged owner. Men's Sea Kite Sport Moc w/ Adaptive Wave-Siping, removable full length compression molded EVA footbed, water resistant leather and mesh uppers and linings for quicker drying. Handsome shoes - available now The original rubber outsoles of the original Sperry Top-sider...

In Our Inbox... The latest addition to  Hurley ’s Phantom Innovation Platform   June 20 th , 2013 – Costa Mesa, California  – Continuing to expand upon its Phantom innovation platform,  Hurley  announces the next level in boardshort innovation: the Phantom Fuse 2.  Hurley ’s Phantom Fuse 2 is the latest addition to the five-time SIMA award-winning Phantom Boardshort collection. The design improves upon the innovative concepts from its predecessor, the Fuse, with a heightened focus on athlete performance. “The waistband is the only part of the boardshort that actually touches your body,” says Bruce Moore, VP Innovation & Performance.  “We took a look at every aspect of how your body moves and focused all of our energy on the waistband.” A neoprene-coated waistband, combined with a re-engineered support structure, makes the Phantom Fuse 2 the most advanced boardshort to date; it anchors to the body, yet allows for a full range...

"Sinfully healthy Snacl" HALO are a "candy substitute" -certified organic, 150 calories (yippy, that's all), vegan and dairy free $1.59 Jordanelle State park, UTAH (Some) Exhibitors ---- Acli-Mate Natural Sports Drink, Birkenstock, Birki's, Body Glove, Int'l, Beyond Coastal, EES Bug Band, Fikkes LLC, Helly Hansen, Magellan, Saucony, Skechers, Skullcandy, SeasonFive, Sperry Top-Sider, Surftech, Victory Koredry, Xcel Wetsuits, Yurbuds, ZEMgear LLC Words/Images Judith Ecochard What a great way to start a sunny, breezy day-at Jordanelle State Park, close to SLC. We give the Pro Bar®s we sampled a two thumbs up too. With "15 whole foods in every bar" ---filling, with just the right amount of crunch---we loved the Whole Berry Blast ($3.29) Helly Hansen kept runners burn free-at least on the torso-with HH DRY-water pills right off this super lightweight top $40   Earphone's are like functional jewelry in a way...