Outdoor Retailer/SLC, SIA-Denver PYOUR PERFORMANCE, DARN TOUGH, INJINJI, EXPERIA, FITS, LORPEN words/images Judith Ecochard Novelty socks-boldened with bright colors and punchy prints-are becoming a 'yes' on the must buy bucket list of many fashion retailers' trooping through all the tradeshows-these past few weeks. The warm winter seems irrelevant -as shoe/bootie styles are welcoming footwear to show off these stylish styles- for year round wear. Why not then, opt for the best fitting, technically innovative (moisture wicking, anti-odor etc), durable...and comfy knit socks out there---like the brands we recently previewed at Outdoor Retailer and SnowSports Industries Association trade shows. Made faaarrrrrrr better than the designer label licensed socks we see for sale at better department stores...and just, if not better looking...with btw nice packaging too in some cases. Baselayers/performance leg wear combos-just seemed like a no-brainer, but this