LYRA MAG.

In Our Inbox… Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.   The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab.  Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed. First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed. “With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be – and what they can help players achieve,” said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. “Fueled by Nike Flyknit technology...

In Our Inbox... We celebrate USA Socce r's 100th birthday this week up in the Big Apple---but really when we saw a bunch of friendlies around the area the last two Spring/Summers-including a Real Madrid display...it's when we got the "... this is how we do it ..." football religion. Mercurial Vapor Superfly II . Mercurial Vapor Superfly II . Mercurial Vapor Superfly II . Mercurial Vapor Superfly II . Cristiano Ronaldo , naturally-displayed his lightening fast skills...and on that Speed theme, Nike is launching (April 11th, 2013) the new CR7 Collection---with the new three way color-block CR  Mercurial Vapor IX  (white-neon orange, with a neon yellow and orange safari print)...-inspired by the safari print that was first seen on a Cristiano Ronaldo product in 2010 on the  Mercurial Vapor Superfly II . EVEN seen from the nosebleed seats, easy---the traffic stopping,  Mercurial Vapor IX features..."an engineered upper that enchan...

In Our Inbox... start by choosing a female or male athlete---then an activity/ time period---like ... RUN PM "Defy the Elements": The Nike Holiday 12 collection you are prepared for any weather. Whether in winter sports, in the gym or on the road - made of highly functional hyper hot or Dri-FIT material to keep the new autumn / winter designs their support in any situation warm and dry.  Hooded jackets and perfectly placed details DWR (Durable Water Resistant) from rain. Hi-Vis features ensure that you are seen even in low light conditions. Each design of the new Nike collection is designed to provide maximum functionality and optimized - from the zipper on the coating to last seam."  Very impressive to---the interactive lookbook that takes its cues from videogames. One can easily  scroll over the athlete for complete details and close-ups of the  item for each sport. Images available for download (like the ones...

Scarf went both ways  pre game touches starting lines... well -at least they had a common language... Messi's efforts went here 2x...1x, the other way PRE-GAME have a feeling this little girl's parents were more excited about this line-up for the national anthems---than she was.... Olympic 2012 Brasil's players with Olympic hopefuls from NJ. Opening touch saw a few of these... Messi surrounded...this led to  goal for Brasil First goal-Brasil!!!! No 5 yard penalty for excessive celebration in this kind of football game! There he goes...for his first of three. The agony and the ecstasy YES!!!!! (Si) Yes...this got a Yellow Card...kicking the ball like that GOAL!!!! All keepers BUSY ...