LYRA MAG.

and The Color Of Beauty Panel-Fashion Week Meets Black History Month Celebrity Stylist-Johnny Wright-(left)…with Mezei Jefferson Senior Manager of Education, SoftSheen Carson A get together at the buzzy Chelsea's Dream Hotel- featured the effervescent Johnny Wright -SoftSheen-Carson's Artistic Director and  maestro/master stylist who delivered the revolutionary 50th B'day do' of First Lady- Mrs. Michelle Obama-(side swept bangs-like a beauty shot heard round the world)- and the graciously quick witted co-host-actress, Tracy Ellis Ross… …arriving from Los Angeles just in time to enjoy NYC's slush-fest of ice, snow, rain-so fun. IMO those incredible shoes she wore are strictly for indoors in this weather. Both accomplished individuals were there to informatively launch three new products from the Optimum® AMLA Legend haircare line: WHAT's New: Optimum Amla Legend Oil Infused Styling-via 3, user friendly new products … Lust...

 ANTI-SHRINKAGE FOR NATURAL HAIR: CONDITIONS  and MAINTAINS CURLS With hydrating Mango Oil and Bamboo Milk No Alcohol, Petroleum, Parabens and Mineral Oil At the Arena space on  West 41st street--a very motivated pack of gals with all kinds of luscious locks (and a very few guys)...got intro-ed to a new and affordable line of hair care aimed at those who rock their natural texture...and want to define/refine and de-frizz what's been delivered up top.... styled/shaped---different hair textures -all made manageable with Au Naturale DARK and LOVELY® AU NATURALE  products come in various formulations- conditioning treatments- to prevent hair from just turning into a less than wanted, messed up pouf---easily giving curls softness and definition...via lightly scented, compounded creations like a whipped soufflé, clear serum, mousse and shampoo/conditioner (for the exact list ---see below....) hairstylist stations set up for all that want...

Introducing Dark & Lovely® 6 WEEK Anti-Reversion Cream Serum, Chocolate Bliss Haircolor Collection and Total Restore Treatment Studio Arte-West 37th Street NYC words/images Judith Ecochard Drip dry types (us for example)...just don't intuitively get the amount of time and effort that some women put into getting their hair just-so ... and so any product that helps in that endeavor---is major news. Softsheen-Carson®- the numero uno Afro-American haircare brand (it's No-Lye Relaxer and Permanent Haircolor for ethnic hair =MAJOR, already)...doesn't introduce new products very often...but when the company (owned by L'Oréal USA, fyi) does...it is a big deal. A media event intro'ed the new 6 Week Anti-Revesion Cream Serum. ..a non-chemical, amino-complex packed treatment that lovingly coats hair strands---thereby giving gals with relaxed hair---that silky, shiny smoothness that's so wanted...back again...as if they ju...