LYRA MAG.

Part 4 Indie brands as well as the CPG giants-are re-discovering the fun airy crunchy puff-a winning -lighter texture now in real deal variety of flavors. via GIPHY Puffs-The Eating Kind Pirate's Booty- Aged White Cheddar- cheesy baked bites made with cornmeal/rice flour, cheddar cheese, buttermilk, sea salt in the mix- w/o the weird the weird greasy orange stained fingers of our youth. HAAA. Delicious-even our cat leaned in for some-Non-GMO, gluten free and Kosher too. Coincidentally- Vegan Rob's was founded by the founder of the aforementioned Pirate's Booty (now owned by B&G Foods)- had snack size bags of puffs made from more exotic plant based origins-like Jackfruit and Moringa, as well as cauliflower, brussel sprouts, beets cheddar  and--- Probiotic loaded, but spicy- Dragon Puffs-that ALL found ready grabbers at the show. .Gluten-free, Vegan, Kosher...and zero trans fat. Crunchy -airy-and delicious-organic whole grain sorghum flour and organic sunf...

Part 2 via GIPHY withitworld.com/phizzogs Garden Of Life- Cleanest Performance Ingredients are in this family of products-rare and big deal to have the NSF and Informed-Choice.Org  independent certifications-guarantee no weird (banned ) stuff -all traceable-verified claims-in the mix-critical for athletes-pro AND amateur. PLUS GoL's MO-always USDA Organic and NON-GMO. Protein bars - in 4 flavors-Sea Salt Caramel, Chocolate Mint, Chocolate Fudge, Peanut Butter Chocolate-all Vegan,  Dairy -Soy Free-protein bars-deliver 20G plant (pea) protein + 9-10G fiber, 8G sugars-in a chewy textured bar-def have with a liquid like water-serves as a post workout -light meal replacement. BONUS POINTS: Certified B Corporation USDA Organic Honey-from well cared for bees-hits the sweet spot-in Wedderspoon family of New Zealand derived-highest quality, genuine raw, NON-GMO verified Manuka honey treats-including these soon to be launched- kid friendly lollipops for ...

Part 1 Lazy or very focused list wielding shoppers -BOTH can't help but notice that the bulging chips-pretzels-cracker shelves looking very different from just a few years ago. Reasons abound...for the surge in choices...  a better travelled, multi-ethnic, growing palate - gourmet type of population, the explosive popularity of foodie media...all generations more open to cultural excursions around the world i n their world with their tastebuds ...not just those dwelling in millennial-loaded zip codes. At recent media events and the gargantuan Fancy Food Show in NYC.. miles of delicious crunchy snacks- got devoured...showcasing baked or air-popped choices- made from pulses - not potatoes , dressed up popcorn-now touched with so-called 'healthier' oils. delectable crackers made from gluten free flour sources or freshened up with savory herbs-bold enough to eat unadorned, and the bar food staple pretzels-sizzling in 'hot' flavors -or decorated with the sweet trea...

NYC: Editor Showcase Highlights: Part One We live in a snack attack country---on the go nibbles between meals-or worthy substitutes replacing sit-down meals  - especially for the half of Americans that live alone...convenient and portable for a nation on the go. FUN-Disney Foodles...Mickey's famous head/ears-shapes the 5oz snacktime treats-4 combos Even a casual observer of grocery outlets will notice the healthier options of prepared foods- single portion snacks   eating up more shelf space. From Crunch Pak® ...packaging for the kids --and young at heart...single serve mix-ups of crunchy snacks, dips (Dipperz), cheese and it's core goody-sweet apples or crisp carrots=quick meals - tasty treats that serve up some balanced nutrition less all the sugar. THE Beef Jerky trend- continues-  with the gluten free, Paleo, and healthier snack loving populace-since we wrote  about the high protein less additives trend  -bubbling up-at first- in...

social media handles  How many new products? Grouped by broad categories---needed a map , in a way lol. GARY'S LOFT, NYC---was sunlit and weather perfect for our late afternoon visit ---to 'experience' the vastness of ANNIE'S 2015 product launches-with tasting stations creatively set-up around the spacious locale.  FYI Annie's offerings are retailed in the 'mainstream' aisles as well as on the 'Natural" or "Organic' sections... First impression-good thing we were hungry-AND-how come we don't get any of these healthy eats after finishing long distance triathlons...attention race directors!!!!! SOME HIGHLIGHTS Pictured: new categories such as shelf stable condiments+ salad dressings.  Reminded us of Newman's Own product offerings (business model) and non-profit initiatives --- One of two fav areas----the Certified Organic Soup tastings...fabulous! Love the packaging too---recyclable easy t...