LYRA MAG.

R LOUNGE Renaissance NYC Hotel overlooking Times Square Nivea's Facebook page ( http://www.facebook.com/NIVEAusa )---is the place to sign up for this consumer brand's Kiss of the Year contest-part of the Million Moments of Touch Movement-to get off personal electronics like smartphones, iPads...etc...and reach out and actually touch some one. Courtney+Mario Fun...and actually a spot-on observation of modern lifestyles---Nivea invited the media to get the word out for this year's contest...which serves up a grand prize----to kiss right on the world's Nivea Kiss Stage-smack dab in Times Square- on New Year's Eve. Very nice---hearing the inspiring stories of last year's winners-who included one couple who got engaged in front of two million or so BFFs...and another winning couple--- who shared the tale of welcoming the birth of their first child while simultaneously dealing with cancer treatments. WOW. Also very nice----the celeb couple and judges (alo...

 EMPIRE STATE BUILDING NYC words/images Judith Ecochard Take a romantic spot-the Empire State Building-a clever marketing campaign-combined with best selling skin care by Euro import Nivea...PLUS a few celebs...equals a lovely launch. MILLION MOMENTS OF TOUCH-Nivea's campaign to get us all off our smartphones, iPads, and other electronics-! "Cigarette" gal with Nivea products our go to for our dry hands lip moisturizers with a touch of shimmer/flavor  NIVEA's year long effort to encourage humans to actually interact with each other pre-the tech obsessed days of electronics-seemed fitting- and just in time for Valentine's Day. Talk show host, Dr Drew Pinsky (Lifechangers, Celebrity Rehab) followed Nivea's corporate team-with a supportive talk pointing out how our body's largest organ-our skin-is hard wired to need physical "touch"-for our well being.... THEN and very FUN---Nivea announced it's Facebook c...