EMPIRE STATE BUILDING
NYC
words/images Judith Ecochard
Take a romantic spot-the Empire State Building-a clever marketing campaign-combined with best selling skin care by Euro import Nivea...PLUS a few celebs...equals a lovely launch.
NIVEA's year long effort to encourage humans to actually interact with each other pre-the tech obsessed days of electronics-seemed fitting- and just in time for Valentine's Day.
Talk show host, Dr Drew Pinsky (Lifechangers, Celebrity Rehab) followed Nivea's corporate team-with a supportive talk pointing out how our body's largest organ-our skin-is hard wired to need physical "touch"-for our well being....
Of course-the duo amply demonstrated how PDA they are-that means physical display of affection---not personal digital assistant.
INFO:http://www.facebook .com/NIVEA
NYC
words/images Judith Ecochard
Take a romantic spot-the Empire State Building-a clever marketing campaign-combined with best selling skin care by Euro import Nivea...PLUS a few celebs...equals a lovely launch.
MILLION MOMENTS OF TOUCH-Nivea's campaign to get us all off our smartphones, iPads, and other electronics-!
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| "Cigarette" gal with Nivea products |
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| our go to for our dry hands |
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| lip moisturizers with a touch of shimmer/flavor |
Talk show host, Dr Drew Pinsky (Lifechangers, Celebrity Rehab) followed Nivea's corporate team-with a supportive talk pointing out how our body's largest organ-our skin-is hard wired to need physical "touch"-for our well being....
THEN and very FUN---Nivea announced it's Facebook contest for the ultimate couple---who next December ---get the top prize of an all expenses romantic date-including pricey things like airfare---"whatever it takes..."
AND then the ultimate Nivea spokescouple was introduced---married sweethearts Rebecca Rominj and Jerry O'Connell----who we assume have soft skin, courtesy of the host's products.
