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Showing posts with the label Rishi

Trends: Functional Ingredients-Healthy Hydration -Active Lifestyles

ATHLETE-LIFESTYLE OPTIONS for DRINKING WELL The growing movement in food transparency (think natural sourced food coloring-vs artificial,  Vermont's GMO labeling law-causing household name companies-Kellogs, General Mills - to label correctly etc)...also applies to beverages. AND... The growing awareness of the obvs link between super-sized sugary drinks and obesity-diabetes...getting everyones attention---is  opening up hydration opportunities for functional ingredients loaded into beverages...to challenge the likes of Vitamin Water. Teas have been a medicinal fav for generations-and are found worldwide. Healing-beneficial properties from indigenous herbs and plants-steeped in water-tasty or not-now occupy American grocery store shelves -online options- way beyond the Lipton Tetley Snapple we grew up with. NEW: Brassica harnesses the super anti- oxidant-anti-inflammatory Glucorphanin which is found in abundance in raw broccoli and manages to deliver a meani...