LYRA MAG.

Athletic ladies have always used multi-tasking cosmetics/skincare that keeps up with their busy lifestyles and sweaty faces-but it's been the  success of female teams on the world stage (World Cup-soccer, the Olympics in particular)-that has really (imo) given instagram worthy pics of natural to downright glammy glittery appearances -looks. For the minimalists... sunscreen is a must .  For proof of just how critical blocking out UVA/UVB/IVC rays with a solid broad spectrum rated 30SPF or higher, is -just check out any age group amateur competition-for stark differences in skin quality and texture amongst humans of the same age. It's not just genetics. transition area of recent triathlon We always use physical sunblocks with active ingredients of zinc oxide and/or titanium oxide . OUR experience in endurance events-find these usually white creamy physical block formula(s)-last longer, block out the burn rays way better. Chemical sunscreens-that feel hotter on the...

Outdoor Retailer S/S 2015 COLOR Trends-Part 7 PINK pink pink  and BERRY Unlike what we saw on fashion runways for men's Resort- S/S 2015 (at least so far)… pink and berry in vibrant and more demure tones-still seem to be mostly shades for the females -when it comprises more than 20% of an item -in the 'outdoors' world. BUT since women are such huge buyers of fitness/outdoor/casual lifestyle apparel/footwear/gear-there was a whole lotta  those- at the more recent Outdoor Retailer tradeshow. CHACO ---fashiony refresh for the best selling sandals- ZX/3 2 $105- with multiple straps atop YAMPA outsole  and a new LUVSEAT  footbed design. Also like how the deep pink color carries over around the outsole too. SKECHERS  gaining creeds with serious runners-GoRun Ultra $80-synthetic mesh uppers-stretchy and fitting- with  cushioning supportive Resalyte midsole and Resagrip outsole-4mm heel drop w/o optional insole that makes it 8mm. For mid foot str...