LYRA MAG.

Suppliers' Day-Javits 'Cleaner" HAIR HELP-Proven Efficacy: Humans have been trying to 'tame' their tresses for decades (centuries) with toxic (really) chemicals, hair tools -and/or natural butters + oils to eliminate frizz and straighten out hair follicles not born that way. via GIPHY Though  'clean' beauty silicone subs seem to be offered up by several companies (see examples below)---...Sensient Cosmetic Technologies new Sensityle® Curl relaxer -billed as a "...natural and effective hair relaxing technology..." really caught our eyeballs as super unique . WHAT IT IS: Explained  with a backstory first: The idea for this new (November '18) product treatment -was inspired by meat tenderizers . AS IN-the powdery stuff shaken on meat to make it more tender-made of pineapple and papaya -two fruits also hailed for their anti-inflammatory properties (Bromelain + Papain)... with hydrolyzed yeast proteins=leading to   Sensityle® Curl r...

Part 3-In-Cosmetics A lot of instagram ready looks are aided by topical temporary fixes akin to IRL Photoshop... At In-Cosmetics...we saw plenty of raw materials/ingredients to help. Sensient Cosmetics Technologies-had really teeny teeny teeny  Natupure® fibers--they're made from hemp shives/sunflower hulls/ charcoal (!)...that when put in a foundation formula like their Reconstructing Fiber Foundation-provides insta  smoothing canvas-wrinkle/pore perfection-acting as microscopic fillers-primer base like with oil/sweat absorption and mattifying properties-. Can be put into mascara and hair formulas too for added volume/length. Company also displayed a soy infused foundation-non GMO sourced-because today's customer is def expecting multi-tasking serum -treatment-coverage...saving a step on skin care regimes. A retail example of foundation+serum in one multi-tasking product =by Ilia-not a BB or CC btw Most Fun JUST IN TIME for Halloween-Day of the De...