LYRA MAG.

Way to always start our day/workout--- coffee wa s fab --worth the wait of the sloooow pour…courtesy of Miir . SLC/NYC CLIF BARS, HONEY STINGERS, POWER BAR, SETTON FARMS PISTACHIO CHEWY BITES, GOOD TO GO We schedule an Outdoor Retailer day--- with strategic pass-byes of the well stocked CLIF booth--- Clif offerings include Bloks -gel are like oversized gummy bears-made of less artificial stuff though (95% organic)+w/ electrolytes-the caffeine ones are staples during hot summer months... What's New: Chia is REALLY a staple food substance- with protein+fiber… not just a ch-ch-ch Chia PET . the cat---maybe wondering where all the yummy treats went-though she still has her Greenies. Instantly devoured-this constitutes an entreé for our dinner-the Berry Pomegranate Chia Bars…and the new flavor of a Clif bar classic= Nuts and Seeds- with organic oats+ almonds, peanut butter, sunflower+pumpkin seeds. Nifty balance of sweet+salty---we think bar food like these bar...

SLC/Utah Part 2 Portable food energy, like portable power=is delivered by scores of vendors nowadays…enticing consumers looking for easy, tasty ways to fuel on the go. Or to snack on---no matter where/what -including couch potato types. Some Highlights: Chocolov XOXOX …24 flavors are sold all over- very authentic tasting even discerning chocolate snobs  would nibble…and we're half French. one distributor offered various sized, ready to drink tea options from Ito En -a brand remembered fondly- drinking gallons of- from all those vending machines-during time spent in Japan. Unsweetened options actually taste good! Brooklyn's brewing up 100% Arabica-  Jay Street Coffee -coffee drinks with the milk part mixed in +shelf ready. These kinds of beverages have been massively popular in Japan for decades wonder why it took so long to catch on here. Third generation owned  Nature's Bakery ™ served up devour-able natural versions of the classic Fig Newto...

Outdoor Retailer, SLC What to eat on the go-when hiking, training for a 100 mile dash through some mountain terrain, or just hanging out paddling on some lake---there was a lot of noshing going on at the most recent OR tradeshow. One trend that is coming to store shelves near you-brick and mortars or virtual-are beefed up bars, gourmet jerky- and snacks packed with protein from sources that are not traditional for the energy bar market. No one was tasting these when we were at the booth-laden with CHAPUL Cricket Bars (maybe cultural hurdle in the bunch at the booth at that time?). Nice packaging though-and Chapul's eats-get its protein source from 'farm raised' crickets that are ground into flour…that we were told-is somewhat akin to crustaceans-hence not for those with shellfish allergies. Insects are staples in many countries' diets as cheap and readily available sources of protein. Plenty of consumer products also have insects in it-as the 'natural'...