LYRA MAG.

Beats By Dr. Dre World Cup song gets the "Jay-Z Special Treatment" After Dr. Dre's cryptic Tweet  Jay-Z at the weekend, was wild speculation of what this might mean well. Then Roc Nation actually confirmed that the two probably biggest rap stars are planning anything. Yesterday, Jay-Z released his remix of Beats by Dr. Dre  World Cup spot  . theme song "Jungle"  Jay Z's label posted  : IM JUST WARMING UP # IamGodzillaofthesefavelas @ drdre The remix of "Jungle" by The X Ambassadors and Jamie N Commons celebrated its premiere during the NBA Finals. In our inbox … OLÉ, OLÉ, OLÉ, OLÉ…OLÉ…OLÉ

vamos jogar futebol Lacoste's a selection of their iconic polos and tees-in Brazil's flag colors…including now available  Rio Pique Brazilian Croc polo in grey with color trim $110---and color blocked or striped flip-flops- Nosara $30  Brazil's flag colors dominate World Cup themed apparel and footwear from sporty labels ready to attire fans of the most popular collectively watched sporting event in the world…the World Cup. Lacoste footwear-lifestyle kicks-even have Ortholite footbeds with color patterns-the classic Marcel plimsoil pictured above---with great stitch details, iconic logo on side... Light-O1 QS   $100   GOLA -sponsored the England's winning football team-back in the day-and continues the celebration with the plimsoils = Classic Men's Comet Nations styles-sportin' the flags---made comfy with padded lining and canvas uppers. GOLA is available in the USA-at several online retailers urban outfitters.com  Zappos, Nordstr...

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil. “This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.” ATHLETE JOURNEY – PLAYER COLLECTIONS All home and away kits for the ten federations that will wear Nike in Brasil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. ALEX  Ox...

In Our Inbox…World Cup Footwear glory gets refitted for 2014 A TOUCH OF CLASS: THE NIKE TIEMPO V AND TIEMPO '94 Nike Football looks back two decades to redefine the feel and fit of football with the Nike Tiempo ’94 and Nike Tiempo Legend    On July 17, 1994, two teams took to the pitch in Pasadena, California to play for football’s biggest prize. While all 22 players shared the same dream of winning, ten wore the same boot - Nike’s first for football - the Tiempo Premier. Its black and white color palette was classically football, but the athletes who wore them were anything but. These athletes would go on to represent a new guard, imbuing football with youth, speed, excitement, brilliance and forever changing the face of the game. They showed unparalleled confidence in choosing an upstart company and over the next 20 years this rebellious attitude would shape some of the best players football...

Celliant, OutDry, Easton Mountain Tents,  Skora Running Shoes, UTAH BEERS-Squatters/Wasatch Breweries, Birki's  Outdoor Retailer/SLC The Coolest Things @ Outdoor Retailer Tradeshow Fall 2013: Part 2 Product breakthroughs-usually come courtesy of radical design/engineering -re-imagined...or what we find a lot at OR-new textiles intro-ed...after years of research, or fine-tuning of what used to be the premium offerings. CELLIANT™ all give off energy---these thermal graphic images reminded us of the album cover of Emotional Rescue-Rolling Stones (1980)---that drew a complete blank from the younger than us pr gal and Celliant scion.  the solid pink is a tee shirt made of Celliant fibers-notice the even tone-aka even body temperature... Trent Over yonder in the footwear zone, we met out with the folks from Celliant™ a very cutting edge company that makes a fiber that reflects back into the wearer, the energy naturally emitted---thereby increasing ...