Fierce beauty...requires scrutiny. via GIPHY source beyoncegifs.com Since the skin absorbs 90% of what gets put on it (think about that next time one reads products labels full of indecipherable chemicals)...women are scrutinizing beauty ingredients that lack much ( really any it seems )FDA -USA government oversight-vs the EU...resembling food ingredients. DUH...that's why sales of natural indie beauty brands-skincare products and cosmetics-are booming...with these often home grown businesses finding customers by way of reviews and celeb endorsements-that aren't even paid for. We recently learnt of a USDA ORGANIC line of skin care and cream sunscreen that really impressed us Sanre Organic Skinfood , Hailing from Georgia-the mountain part where the AT trail starts, a family - run SANRE Organic Superfood makes a slew of products...all gluten free and non-GMO...cruelty free and no alcohol in the mix! AND USDA ORGANIC imo-highest eco rati...