LYRA MAG.

12 East 42nd Street, NYC Words/Images Judith Ecochard "Tobacconist to the World", Nat Sherman invited a group of very enthused media types and fans of the forty years young,  premium cigar brand Joya de Nicaragua- to preview a new smooth, medium body cigar Cabinetta Serie--- a   blend of Nicaraguan fillers with a head finished with sun-grown Criollo that imparts a touch of pepper.  Joya de Nicaragua's Dr. Alejandro Martinez Cuenca and Nat Sherman"s, Joel Sherman & Michael Herklots For the press, we lucked out with a private meet/greet with the very entertaining, Joya de Nicaragua's proprietor, Dr. Alejandro Martinez Cuenca and Nat Sherman's leading light-owner Joel Sherman.  We loved how we were able to learn the histories of both institutions, and sample the finely crafted smokes. Both institutions pride themselves on the importance of family----the related kind and the employed kind... taking keen interests in all products and ser...

ESQUIRE SPRING 2011 BIG BLACK BOOK @ NAT SHERMAN 12 East 42 nd Street The final chapter-this season---of Esquire magazine's partnership with the  “Tobacconist To The World” Nat Sherman---heralded the launch of the thick glossy style manual the BIG BLACK BOOK- for men. Guests enjoyed the limited reserve cigars made just for the collab, sipped Gentleman Jack’s specialty cocktails,  ----and noshed---while relaxing on the really sleek furniture----part of the Esquire Home Collection of Furniture. As always, the handsome setting was ideal for the occasion---in sync with the Esquire MO "Man At His Best" ---with accessories, cigars and rare men’s collectables like vintage luggage, watches, cufflinks…etc, cleverly displayed…and for sale. Ashtrays not for sale-we think they should be0 ha ha We had a chance to chat with a member fo the family, Bill Sherman ---about his European clientele… As Nat Sherman cigars are prized all over t...

And a MANATTAN DESTINATION 12 East 42 nd Street, NYC Words/Images Judith Ecochard It was at a Holiday Fair downtown that we got a hint might be ultimate gift for cigar smokers… Collectible, and carved humidors, gloriously crafted by David Linley ’s bespoke architectural firm---an exclusive to the Big Apple based Tobacconist, Nat Sherman . ($4000-$45,000) (FYI: Mr. Linley is Queen Elizabeth’s nephew---and founded his company---acclaimed for hand wrought wooden furniture--- in 1985).  We also previewed beautiful cigar holders made from exotic skins and limited edition cigars (of primo DR tobacco and North Carolina leaves--Nat Sherman’s “Legendary Cigars”)…that we decided to stop by the bricks and mortar retail emporium in midtown last week. Located on East 42  St , a block from Grand Central, Nat Sherman’s large multi-story emporium is a welcome throwback to the elegance and glamour of years past: Polished wood paneling and shelves purveying all forms of tobacc...