LYRA MAG.

X-Static®, XT2® SILVADUR INTELLIFRESH™, COOLCORE™, ColdPruf®,  Terramar® We do enough sweat inducing long distance triathlons-to have pure sympathy for those volunteers at water stations-and at the finish line-who get tasked with the possibly odorous job of unstrapping those timing chips. Mercifully-even if our sunscreen/deodorant wilts before before we do-at least our outfits are more or less aroma free and slightly cooler...courtesy of what is now standard for athletic wear-some kind of anti-odor/microbial woven in-or bathed in treatment-and increasingly-more rapidly evaporating fabrics with cooling sensations. Some Highlights:  When we see pricey outerwear pieces not made from naturally smell depressing materials such as merino wool...we are shocked that readily available offerings from companies such as Noble Biomaterial or Silvadur... aren't in the mix. And that includes fashion apparel too. We wrote up  NOBLE BIOMATERIAL S'  Circuitex™  last ...

Wandertag Graphic Jacket-women's OR/SLC Versatile, lightweight, and made for athletes-Adidas Outdoors delivers high performance tops, jackets, and pants/tights for training and slope side adventures...with characteristic dazzling colors, prints and cuts that are city worthy too---but deliver with those important hangtags the outdoor customer expects. SOME HIGHLIGHTS: One has to wear a 3L jacket to appreciate how amazing technology fabrics are-terrex TechRock GTX Jacket-waterproof/breathable 3L Gore-Tex Pro®Shell top of the line-in a see me bright yellow - designed for movers...like climbers, alpine people-etc-fully adjustable hood-helmet compatible, face mask with merino wool lining, waterproof zippers, pre-shaped sleeves so can raise arms without lifting at the core of the jacket, athletic fit $495 men's cool-how the down filling -shows through...in Clear Grey-ClimaHeat Agravic Down hoodie in Pertex Quantum® GL superior strength to weight ratio+DWR, heat gua...

Eddie Bauer, Colmar, Bogner, Black Diamond, Big Agnes, Super.Natural, STIO SLC/NYC New fabrics and treatments of cold weather staples like merino, down and insulating synthetics-render what we kept warm in while pursuing outdoor adventures-pretty much outdated. NOW: Impressive-the variety of jackets and mid/base layers one can choose from-with functional features, lighter weights, slimmer silhouettes that won't look out of place, anywhere, and in snazzy color choices too--- Holiday suggestions…that make practical gifts. Tough enough for back country jaunts-and as an everyday jacket ... Eddie Bauer -has guys/gals/kids toasty warm outerwear choices- that are at value prices---with weather worthy Dura Dura Down Jacket  -ripstop DWR StormRepel® finish, nylon shell Cordura™ durable w/ 700 Fill Stormdown® powered by Downtek®  premium down insulation warmth w/o weight-details like hand warmer pockets, no draft interior storm flap, drawcord hems keep cold out... wa...

NYC Wool is a  naturally performing fiber ---that's sustainably sourced and nowadays, often blended with synthetic techy strands ---for the ultimate in insulating breathable warmth, temperature regulation, anti-odor, shape retaining and non-static/fire retardant blessed-fashioned into stylishly wearable, easy care separates. Inger Bjørnbakken won the 1958 World Championship Slalom contest skiing in a Dale of Norway sweater. Fast forward a bunch of decades, and the classic Alpina sweater -in 3 ply Norwegian yarn is offered in women's/men's $299  Heritage labels are in vogue…for good reason. There's a lot of 'authentic' design elements-that appeal to today's consumers-especially with brands that refresh their archival winners into modern day durable items. Eventyr DALE OF NORWAY -born in 1879…is still made where it all started…just outside Bergan, Norway. For its upcoming 2014/15 collection, classi...