LYRA MAG.

CORDURA®, SCHOELLER®, ITG™ Global, 37.5™... STYLE and performance…fabrics used determine both attributes…and every season…we are amazed with textile developments that will EVEN MORE efficiently regulate body temps (breathable, moisture wicking), monitor personal functions (i.e. heart rate via embedded fibers/chips-more on that after the upcoming International CES), fluorocarbon-free treatments or natural sources (merino wool. Tencel recycled poly, bamboo, hemp, organic cotton)-that protect vs the elements in four seasons without chemical toxicity in the production mix, easy cleaning (eco too)-with durability-in a lightweight package with great next to skin feel-all to be delivered in apparel- that fits -for people to wear on many occasions/settings. Highlights from fav labels ---that use stand-out fabrics …including a lot of recycled and organic fibers… Urban tech (Nau) -bike to work (or hike along trails-subway platforms)-in attire-that will look chic worn in any city-including...

Mother Nature's shows off-  goes all multi-color…after a air clearing SLC storm COLOR TRENDS PART 6 Daring and tried+true- tonal preferences-as bright as solar flares and as vividly amped up as a rainbow- for outdoors and athletic wear/gear are as popular as ever for S/S 2015. Noticeably, the evolution of 3D digital printing on materials delivering incredibly rich images on footwear and apparel are fantastically artful- and often functional- with reflective pops. Also noted- neon acid tones are mostly relegated to footwear, gear and fitness apparel, but intense bold solid colors -including the refreshing intense black-shocking white combo--- all carry overs from Fall 2014-made appearances in every label we saw. HELLY HANSEN -Red-frames Demo Day locale-& yes it really is a cemetery Even USA dwelling guys who habitually stick with earth tones-or neutrals- for stuff worn above socks cuffs…will perk up in a pleasing UN Blue-or cornflower shade---an appealing...