CORDURA®, SCHOELLER®, ITG™ Global, 37.5™... STYLE and performance…fabrics used determine both attributes…and every season…we are amazed with textile developments that will EVEN MORE efficiently regulate body temps (breathable, moisture wicking), monitor personal functions (i.e. heart rate via embedded fibers/chips-more on that after the upcoming International CES), fluorocarbon-free treatments or natural sources (merino wool. Tencel recycled poly, bamboo, hemp, organic cotton)-that protect vs the elements in four seasons without chemical toxicity in the production mix, easy cleaning (eco too)-with durability-in a lightweight package with great next to skin feel-all to be delivered in apparel- that fits -for people to wear on many occasions/settings. Highlights from fav labels ---that use stand-out fabrics …including a lot of recycled and organic fibers… Urban tech (Nau) -bike to work (or hike along trails-subway platforms)-in attire-that will look chic worn in any city-including...