LYRA MAG.

AKA the reason why it $s so much for some apparel/footwear Part 1 Convex Vest -Voormi   Tis the season for 2016 F/W apparel  deliveries...and consumers are carefully counting their pennies when it comes to clothing buys. With performance/athletic wear- outdoor urban types-with limited time for adventures and closet space...are demanding more that just style/fitted 'stuff.'  PLUS- the more rugged and risky outdoor pastime, the more the garment components need to perform-including versatile textile features and superior manufacturing quality...with meaningful warranties.  When one's life is on the line- trekking a summit, snowboarding backcountry-or 'just' strolling around town- multi-tasking apparel-made with performance-more eco/sustainably made fabrics/wools/synthetics- are the norm...including many of  the musts- breathability, moisture wicking, warm when wet,  four way stretch, anti-odor...easy clean. SOME HIGHLIGHTS: S...

Outdoor Retailer, SIA, NYC Adidas Outdoors, Big Agnes, Craghoppers, Khombu, LL Bean, OOFOS,Wear, Quicksilver, Roxy, Sombrio, Sperry Topsiders, Voormi, Watson's, Yeti The shades of grey are a cliché ---but this neutral color---delivering in cooler to warmer tones -look great on their own-or with accent trims from neons to navy. Go Grrrls ...Snoop Dogg knows ...a locker room secret psycher for the women's Lacrosse team where we swim- ALSO  color visuals on how well grey, black and white look altogether YETI  Coolers-the Hopper leakproof, puncture resistant- portable soft sided cooler-2 sizes available $299...$349 SOMBRIO  Mountain Bike Gravity Collection-Charger Shorts for racers-376g light...4 way stretch, DWR finish, locking zip fly with hidden snaps+velcro, Sombrio™waistband retention system, front zip pocket + lift pass retention cord, seamless crotch panel, sturdy seam construction + bar tack stitching throughout stress zones...good t...

CORDURA®, SCHOELLER®, ITG™ Global, 37.5™... STYLE and performance…fabrics used determine both attributes…and every season…we are amazed with textile developments that will EVEN MORE efficiently regulate body temps (breathable, moisture wicking), monitor personal functions (i.e. heart rate via embedded fibers/chips-more on that after the upcoming International CES), fluorocarbon-free treatments or natural sources (merino wool. Tencel recycled poly, bamboo, hemp, organic cotton)-that protect vs the elements in four seasons without chemical toxicity in the production mix, easy cleaning (eco too)-with durability-in a lightweight package with great next to skin feel-all to be delivered in apparel- that fits -for people to wear on many occasions/settings. Highlights from fav labels ---that use stand-out fabrics …including a lot of recycled and organic fibers… Urban tech (Nau) -bike to work (or hike along trails-subway platforms)-in attire-that will look chic worn in any city-including...