LYRA MAG.

In our inbox... The new   Nike Hyperdunk 2015   has a top performance technology and an impressive, modern silhouette.  THE DETAILS.... Nike Hyperdunk 2015 Delivers Modern Aesthetic with Advanced Technology The Nike Hyperdunk 2015 shoe features the brand’s top performance technology and a striking, cutting-­‐edge silhouette. Leo Chang, Nike Basketball’s Footwear Design Director, led the development of the new Hyperdunk, aiming to evolve the line’s aesthetic while solidifying its reputation as one of basketball’s most technically advanced shoes of all time. Releasing in more than 15 countries on July 1, the Hyperdunk 2015 is a lightweight, responsive shoe that feels like a high-­‐top, but performs like a low-­‐top. Modern design cues of the futuristic NIKE MAG inspired the new Hyperdunk, including the extended collar height and minimalist upper with reduced layers. “The Hyp...

In Our Inbox… Premium Performance:  Nike Basketball Elite Series Elevates Signature Shoes  Pinnacle editions of the KOBE X, KD7 and LEBRON 12 shoes personify Nike Basketball’s relentless focus on innovation that matters. Elite KOBE Nike Basketball is committed to making athletes better. Reducing weight, refining angles and maximizing cushioning are just a few adjustments that can directly impact footwear performance. The driving obsession to master design intricacies inspires the Nike Basketball Elite Series. LeBron James Direct insights from Kobe Bryant, Kevin Durant and LeBron James have helped Nike fundamentally evolve basketball shoes, leading to new construction methods, state-of-the-art materials and technical innovations. The athletes spend countless hours with the Nike design team to brainstorm, test and modify their signature shoes, resulting in the best shoe possible for each elite athlete.   LeBron James Merging advanced innovation with ...

Plenty of Nike athletes are in town for the game…including... REDEFINING HOW SIGNATURE SHOES COME TO LIFE In the history of athlete and designer collaborations from Nike, Kobe Bryant and Eric Avar rank near the top. Over the course of a decade, they've redefined how signature shoes come to life and have always pushed the boundaries of innovation and design. To coincide with the   launch of the KOBE X , Nike introduces a narrated podcast that chronicles the unique relationship between designer and athlete, and how they drive one another toward perfection. Drops: Feb. 7th WHAT ELSE: We like the Nike MO: WELCOME TO THE CITY OF ZOOM Give the copy writer a bonus … imo NYC Hoops Heritage -  Jordan Brand - commemorates 30th anniversary Pearl Pack -Jordan Nike Basketball Collection Kobe X Mandala All Photo credits: NIKE www.Nike.com in our inbox

In our inbox... NIKE, INC. INTRODUCES THE 2015 BLACK HISTORY MONTH COLLECTION NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis Beasley, Kevin-Prince Boateng, Jerry Rice, Brianna Rollins, C. Vivian Stringer and John Thompson. BRIANNA ROLLINS, TRACK AND FIELD: Inspiration from a track coach who saw Rollins’s true potential gave her the power to overcome tremendous odds on a record-breaking journey that has just begun. “I want to break world records and win gold medals, but I also want to be known as the athlete who glorified God by reaching my full potential,” Rollins said. JERRY RICE, FOOTBALL: Values instilled by Rice’s family gave Rice the power to shatter records and etch his name in the history books. "To me, it was ...