ALP-N-ROCK , ALPINESTARS , AS by DF . NYC Coincidentally-two of the most hip clothing collections we've previewed lately belong to brands that showed off their lines at NYC media events- that were outdoor focused, put on by the same team Jackson Hole, Wyoming residing entity …both begin with the letter "A" ...and are based out of southern CA. ALP-N-ROCK…the name kinda threw us off…but even a quick glance over at their exhibit space at a recent SIA SnowDown event- had us zeroing in on this fantastic pullover ultralight weight insulated jacket/top hybrid. Pull-over jacket comes in white and shilled red-winter fire too. On it's own or underneath a shell---LOVE. DWR nylon+Powerstretch (Down Insulation) $396 European and edgy design flair combined with mountain and/or western details …the men's and women's apparel+accessories are fashion-y and sporty---- grouped into Alpine, American Heritage and Urban Collections=from slopes to streets for active o...