LYRA MAG.

March 18, 2015 Nobody shines on the pitch quite like Cristiano Ronaldo. The same can be said of his new Mercurial Superfly CR7 Silverware boots. I NSPIRED BY SILVER TROPHIES The Mercurial Superfly CR7 Silverware leverages the unique shimmer effect that initially debuted in  black  last October. The new colorway is inspired by the silver trophies elite players like Ronaldo pursue this time of year. The shimmering silver accompanies an obsidian Dynamic Fit collar and an orange pop of color on the Swoosh and the CR7 logo. The Mercurial Superfly CR7 Silverware is built for speed.  The Dynamic Fit collar helps the boot act as an extension of the body and locks down the foot at full velocity. The micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control.  A highly responsive carbon-fiber plate is designed to pro...

micro-diamonds-remnants of larger stones-are applied by hand to the CR7 logo of the boot  In our inbox… Nike congratulates Cristiano Ronaldo…with a new Mercurial  CR7 Rare Gold Boot-specifically designed for this football (soccer) legend and given to him after winning a third Ballon d"Or. highly responsive carbon fiber plate (Photos-Nike) Rather glammy---micro-textured Flyknit upper with Nike Skin-in shimmery gold-fyi-not available for sale…ONLY Ronaldo wears these!

In Our Inbox… Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.   The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab.  Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed. First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed. “With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be – and what they can help players achieve,” said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. “Fueled by Nike Flyknit technology...

Cristiano Ronaldo officially launches his CR7 by Cristiano Ronaldo Collection at Palacio de Cibeles, Madrid’s famous City Hall Halloween was not scary over in Spain-far from it...where soccer giant Cristiano Ronaldo kinda took a business cue from English footballer David Beckham---with the  official launch of  the new CR7 by Cristiano Ronaldo underwear collection, which is available worldwide. Press release details---- Ronaldo appeared at Madrid's landmark Palacio de Cibeles to unveil a 19 metre tall CR7 by Cristiano Ronaldo campaign image, featuring the global sports star modelling a key item from his range. The campaign was shot by world renowned photographer Giampaolo Sgura. The spectacular courtyard in Palacio de Cibeles, which is regularly used for high end fashion events and is famous as a hub for culture, art and design, provided the perfect backdrop to the image, which was displayed beneath the building’s distinctive glass dome and agai...