LYRA MAG.

Outdoor Retailer/SIA-NYC Performance-Athletic Apparel, Footwear+Gear: Armada Skis, ColdPruf, Dare 2B, Emu, Hoka One One, Icebreaker, Obermeyer, POC Sports, Polartec, Revo, Seirus Innovation, Snow Peak, Topo Designs, Transpack Research Survey says ...about 70-75% of purchase yays or nays are ruled by color, We def think that way...and for Fall/Winter 2015...in addition to print s + plaid s-there's plenty of solid stuff-tonal wise...in the 'basic' neutrals... from stitch to stitch-or tinged up with colorful trims. NAVY Surprised---we didn't see more navy in this season-BUT that came in the most recent Spring 2016 collections we just saw. (Later post). Snow Peak Design -clean Japanese aesthetic...quilted wind tough, insulated jogger style knickers-adjustable buckle waist, snap close+zipper, ribbed hem cuffs...we would't say figure flattering but cozy---like wearing a sleeping bag Collab= TOPO DESIGNS x GIRO -sha...

Armada -shows off a retro varsity style jacket-for upcoming season Fall/Winter 2015...waterproof/breathable-all the attributes of techy snow jacket...looks a lot cooler! In style -and performance-team rider Henrik Harlaut. Bonus points: this company uses the best fabrics and seam tape (Gore-Tex, Schoeller) and zips (YKK Aquaguard), RECCO Avalanche System. 4 way stretch powder skirt, lycra wrist gaiters etc. SMART  ARMADA, VOLCOM DENIM JEANS Fuuuunnnnn....Armada-collab with Metallica---meeting up on the slopes with the legendary band's drummer...led to this terrific assortment of winter ready jackets and gloves obsessed-ARMADA x Metallica snow gloves... VOLCOM -in our inbox-this pic could of have been taken when we were growing up-reminds us of the iconic-1995 film by  Larry Clark:"KIDS"----shows off the skate -lifestyle's brand of new functional denim --- $55-$75-interesting timing -considering joggers are the 'it ' silhouette of 201...