LYRA MAG.

GORE-TEX®, LYCRA® Organic Cotton-Recycled Plastic, OrthoLite, Polygiene Favored apparel labels of  Millennials -includes hybrid athlete- athleisure brands...which imo...implies a casual lifestyle AND clued in consumers -reading the info mandated on labels...like listing country of origin (manufacturing), garment care, fiber content and other finishings/treatments. Just like reading the ingredients label on foods/liquids...savvy customers demand transparency. Hangtags that hang with those of the maker- usually adds to a garment's caché...and  helps explain the prices commanded by premium products-in apparel and footwear. Some of the most common that we see... Gore-Tex ® was the first lightweight waterproof/breathable membrane addition to our winter wardrobe ...back in the 80s. Their GTX appearance on hiking and winter boots=game changer. via GIPHY source imgur.com Today there are many Gore-Tex fabrics with varying degrees of windproof/waterproof/breathable-from pro...

FREE PEOPLE MOVEMENT, REEBOK, TIEM Spin Shoes via GIPHY Higher waist bands, autumnal tones, two tone prints pops-and a lot more white separates than usually sees in Fall-mixed in with year round pieces-for indoor, casual and workout wear -wherever ...

AKA the reason why it $s so much for some apparel/footwear Part 1 Convex Vest -Voormi   Tis the season for 2016 F/W apparel  deliveries...and consumers are carefully counting their pennies when it comes to clothing buys. With performance/athletic wear- outdoor urban types-with limited time for adventures and closet space...are demanding more that just style/fitted 'stuff.'  PLUS- the more rugged and risky outdoor pastime, the more the garment components need to perform-including versatile textile features and superior manufacturing quality...with meaningful warranties.  When one's life is on the line- trekking a summit, snowboarding backcountry-or 'just' strolling around town- multi-tasking apparel-made with performance-more eco/sustainably made fabrics/wools/synthetics- are the norm...including many of  the musts- breathability, moisture wicking, warm when wet,  four way stretch, anti-odor...easy clean. SOME HIGHLIGHTS: S...

SLC/NYC CHACO, LA SPORTIVA, KHOMBU, SKECHERS, ADIDAS OUTDOORS, OBOZ A few years back-females' shoe swappings (flats/sneakers to heels) outside of fashion shows, day time office buildings, nighttime bars/clubs=pretty standard visuals in Manhattan. Not anymore...and it's not just that those teetering stilettos are maybe  hidden in work cubicles. Nope-from what we can see- the foot wardrobes of the ladies -are mostly fashion comfort- and functional all-terrain kicks - performance shoes/sandals including decidedly outdoorsy silhouettes-ALL THE TIME. These kicks-are paired up with frilly dresses, dressier denim and athleisure wear looks that increasingly get worn M-F / 24/7. And it makes sense-especially for trail-and rugged water shoes...with their beefed up grippy outsoles, cushioning midsoles and supportive insoles with anti-odor, moisture wicking, and stability features would find favor with those who toil the urban canyons. Plus, digital printing makes those upper...