Spotlight Day: Midtown Loft Part 1 Her Nails Rock, Tat2U Cosmetics, M.Asam, Monthly Express, Arts&Scents, My Amazing Blow Dry Secret® Beauty Press organizes media events that allows smaller niche beauty brands and services ---to demo their wares to invited guests form the print and virtual worlds. Smart on stop way to get the buzz going in a marketplace that offers up a lot. ZOYA NAIL POLISHES... We made a beeline for the manicure post-under the auspices of NY Fashion Week staple AJA Clovis of @HerNailsRock---who we see backstage-with her team- painting talons longer than ours (ha ha)…in custom looks designed by ZOYA NAILS . talented manicurists also got the models' nails all ready backstage at NYFW-ZANG TOI Fall 2014. We had ours done-and manicures done by professionals always last longer, TAT2U Makeup We go to enough makeup trade shows to know that private labels are often "behind" the names of many bold named makeup