Plenty of Nike athletes are in town for the game…including... REDEFINING HOW SIGNATURE SHOES COME TO LIFE In the history of athlete and designer collaborations from Nike, Kobe Bryant and Eric Avar rank near the top. Over the course of a decade, they've redefined how signature shoes come to life and have always pushed the boundaries of innovation and design. To coincide with the launch of the KOBE X , Nike introduces a narrated podcast that chronicles the unique relationship between designer and athlete, and how they drive one another toward perfection. Drops: Feb. 7th WHAT ELSE: We like the Nike MO: WELCOME TO THE CITY OF ZOOM Give the copy writer a bonus … imo NYC Hoops Heritage - Jordan Brand - commemorates 30th anniversary Pearl Pack -Jordan Nike Basketball Collection Kobe X Mandala All Photo credits: NIKE www.Nike.com in our inbox