NYC The late Intelligent Nutrients founder Horst Rechelbacher -a man dedicated to a purer life without toxic chemicals...made quite the favorable impression on us. We are always ref-ing the wide-ranging convo- had a few years back - that included his astute observation that a stroll down any typical haircare aisle in any retail outlet-serves up shampoos (or conditioners) where the first five- thereby main ingredients...would mostly be the same. Point being...high or lower priced, there is plenty of toxicity shared by all things devoted to cleansing/caring for precious stresses. Hence the USDA Certified Organic label-the highest standard for 'green' imo-is seen a very few haircare brands ...but are happily on high performance products- including our two favs -the aforementioned I ntelligent Nutrients and TELA BEAUTY Organics by Philip Pelusi . AND there is a growing awareness by all haircare brands---that consumers world wide are aware of the negative association...