LYRA MAG.

Clothes to take on any city-country-outdoor festival jaunt-have to be travel friendly, weather flexible separates + easy cleaners...if you ever get to that around to it ... via GIPHY    source :  codepen.io/chrisgannon/pen/PzRWNO SMARTWOOL, WALLS OUTDOORS, RYU APPAREL, TOMMY HILFINGER, EDDIE BAUER, ADIDAS SPORT PERFORMANCE, CARHARTT, FREE COUNTRY, 70 Years WRANGLER, WRANGLER X PETER MAX, ALTRA Top Picks: Smartwool boasts a bunch of lifestyle functional separates for Fall 2017-love this cocoon shape Urban UpSlope Hoody (black)-layers well-with outer nylon shell-protects against the wind... enough insulation (naturally warm/moisture wicking/anti-odor merino wool blend lining) for those cooling temps at sunset...belt it for more fashion flair--but there's a drawcord at neck+back hem adds to silhouette shape and keeps you warm. Hand pockets and smart of SMARTWOOL -reversible! $250 Walls Outdoor work/hunt wear is wear everywhere-for good reasons-pieces are well...

Ahhhh-another gift giving occasion...best ideas for??? Those that add to life's experiences... via GIPHY For the Dad (or guy grad)-that knew Goldman Sachs was going to be a winner no matter who won the election...MEANING-the practical type... We say- skip the fancy labels ...and go for the custom or rugged... PART 1 Customize the signature original Wolverine 1000 Mile Boot - MADE IN THE USA! Men's & Women's available $400...materials, stitching, tongue, footbed, outsole etc-all for unique looks -lifelong wear. Wrangler's limited edition vintage flavored unlined  70th year anniversary Retro Jacket -indigo shade 100% cotton-handsome choice-turn down collar, button up front  and rivet studded pleats. $$110 Obsessed a bit- HydroFlask custom delivers wide mouth or standard-multiple bottle sizes-of double wall stainless steel insulated liquid haulers for hours of hot or cold sipping. See that back shelf-those  are just some of the tones available...

Durable-idiot proof stylish haulers/luggage and on trend but not complicated clothing-gift ideas for the guys on the go... THULE, VICTORINOX SWISS ARMY, CLOTHING ARTS, REI CO-OP, WRANGLER, FOLK REBELLION, REMO TULLIANI via GIPHY source reddit.com LOVE-the new carry on- Thule's SUBTERRA-rolling haulers-primo high quality-urban inspired eye candy design-has business - but as always everything with the THULE -built for the long haul outdoors...made of tough durable nylon fabrics, space saving compression board in the 22"-AND 2-in one solutions... (on front right) can attached to smaller bags to carry as one. Inside-multiple compartments, wheels that'll keep up with sprints for the plane. light-weight too! Thule Subterra Laptop Bag with padded plush lined pockets for laptops and electronics, front loading organizational panel w/ padded pockets, separate main compartment, easy grab zipper pulls, removable padded shoulder strap withal glide adjusters, base compressi...

Chalk Me Up, AFFENZAHN, ERGOBAGS, HydroFlask, Carolee, WRANGLER®, L.L. Bean, Energizer Bunny Slippers. The Original Muck Boot Co. Part One The best gifts for kids-is always time well spent together...of course-but well wrapped brightly colored objects that add some practical fun to their growing lives...always the sweet icing for them. via GIPHY Ideas: TOP PICK-guranteed to have adult clamoring for 'my size?!?'- Chalk Me Up T shirts-come in bright saturated colors-all cotton with a black board in a bunch of shapes...can be drawn on. Delivers with a 12 pack of chalk....brainchild of mom-preneur Shelly Henshaw....easily wipe off the backboard part...and launders ez in cold water. SMART. adorable- AFFENZAHN Chummy Friends. ..made partially from recycled PET bottles...fun features like pull-out tongue, front mesh pocket, secret pockets, reflectors, soft should roads, height adjustable chest strap... AFFENZAHN Chummy Friends breathable mesh back, adjustable...

 CRAFTED BY LEE, WRANGLER, KONUS We get a Miley C moment with these fab denim overall jumpers - "Shortfall"-in Aquarius...Crafted by Lee (exclusive to Target)...doesn't deliver till Spring '17-but we LOVE it as a year round apparel must-pair with wool tights/turtleneck/boots in cooler temps, over bikini bathing suit-with flip-flop-for the other extreme of weather. Some wardrobe staples we saw this week-are multi-month wear- to wear wherever -doesn't break the bank, has built-in 'cool' -and delivering in denim and basic neutrals...have layer on/under +dress-up potential. via GIPHY

 WALLS, WRANGLER, CRAFT BY LEE, MOUNTAIN HARDWEAR, TONIA DEBELLIS, KRIMSON KLOVER Lighter outer wear pieces and knits  that are all layer friendly are a smart wardrobe way to deal with winter temperature swings...without breaking the budget. WALLS -takes on Carhatt with workwear attire that works off-duty too....V intage Duck Barn Jacket with premium 10oz duck fabric that is sanded and stonewashed-for a weathered effect-that in reality can stand up to the weather too. $121.99-style points with cord collar...and plenty of pockets adjustable cuffs-practical.  Vintage lined duck pants  $51.99 Buffalo plaid lining, right leg pocket, hammer loop on left leg and utility  loop on waistband... Crafted by Lee at TARGET Dreamsoft® denim -is softer than traditional denim with an extra smooth hand feel. Now with Lycra® beauty fiber for great shape retention. The jackets...in harbor blue-horizon-true value versions of this classic silhouette....with span...

NYC: Any Manhattan subway rider-around 3PM---will notice the influx of construction attire- wearing fellow passengers...as they leave their work shifts and head home.... realistically, the Big Apple will be a truly great city when it's finally built... ALSO  noticeable-the ubiquitous  rugged work wear label- Carhartt -even by those with the most outdoor physical labor task  = climbing up/down subway steps and dodging the tourists clogging the sidewalks, insulated core, plenty of zip pockets, center zip cage, cozy wear anywhere multi-tasker-impervious to cold/wet weather  One reason-this kind of apparel sells =classics, easy to maintain, last for years, and impart a bit of cave-dwelling swagger missing from a lot of modern lives. Multi-tasking durable separates from growing outdoors label Walls -  owned by Williamson - Dickie -featuring super tough Kevlar® fibers, Dry IQ™ water repellent finishes--- and staple Wrangler's RIGGS Workwear-recently...

  OR/SLC-NYC Prints are becoming more common in outdoor clothing...bold abstracts, nature inspired or heritage patterns like plaid...there's a lot of each- for the next season. Camo----THE dominant print=written up in a separate post . Pictured: Eco-Vessel Timax™ Triple Insulated Kids Stainless Steel container with screw cap-$22.95 New dyes and digital imagery print techniques added a lot of visuals to this year's mix---and it will be interesting to see how consumers incorporate these 'statement' clothing pieces--- with the more neutral colored items -they already own....in addition to easy to wear as wardrobe accents-accessories. Technical attributes of outdoor gear/wear might be the most important decision making requirement for outdoors' types-but how it looks-def. right up there too-with so many choices. Some Highlights: PLAID From Dakine ...smart collection of 21 prints for women-in backpacks and lifestyle- everyday haulers. Pictured ...

There's a reason these guys look so great- duh ---big part is the fit of their Wrangler jeans   NYC Need more proof that heritage brands hit the rockets break glare jackpot with MADE IN THE USA offerings?  inside-the American flag and brand labels...securely stitched in.... WHAT: Wrangle 1947 -is this all American company's USA made, limited series of premium jeans...that will have loads of denim lovers/collectors doing double takes... the denim made in the  Cone Denim® White Oak Plant™comes in 2  rinses -including this darker rinse-with subtle fading details...and a lighter -'faded look' rinse..also with subtle details where creases naturally are “With authentic American style woven into every pair, these jeans preserve the Western legacy of the Wrangler brand. Combining craftsmanship in the details and artistry in the design, this collection is unmatched for premium, heritage denim. Proudly made in the USA with denim from the Con...