LYRA MAG.

Launching...denim brand pioneer WRANGLER and retro-vintage flavored ModCloth =collab on a series of  guy jeans worthy of those hup 90's-skater styles-super wide legged...and our pick-a  terrific denim skirt for women. Available now in ModCloth's Austin store, Wrangler stores in Denver and Dallas, and ModCloth.com Prices range from $39.99-$89.99 via GIPHY source viceland.com details-vintage leather logo patch.... Jeans in 3 cuts-wide leg, flare leg and straight leg, a denim skirt, denim jacket and a Wrangler t shirt-focused collection of the basics.

Chalk Me Up, AFFENZAHN, ERGOBAGS, HydroFlask, Carolee, WRANGLER®, L.L. Bean, Energizer Bunny Slippers. The Original Muck Boot Co. Part One The best gifts for kids-is always time well spent together...of course-but well wrapped brightly colored objects that add some practical fun to their growing lives...always the sweet icing for them. via GIPHY Ideas: TOP PICK-guranteed to have adult clamoring for 'my size?!?'- Chalk Me Up T shirts-come in bright saturated colors-all cotton with a black board in a bunch of shapes...can be drawn on. Delivers with a 12 pack of chalk....brainchild of mom-preneur Shelly Henshaw....easily wipe off the backboard part...and launders ez in cold water. SMART. adorable- AFFENZAHN Chummy Friends. ..made partially from recycled PET bottles...fun features like pull-out tongue, front mesh pocket, secret pockets, reflectors, soft should roads, height adjustable chest strap... AFFENZAHN Chummy Friends breathable mesh back, adjustable...

 CRAFTED BY LEE, WRANGLER, KONUS We get a Miley C moment with these fab denim overall jumpers - "Shortfall"-in Aquarius...Crafted by Lee (exclusive to Target)...doesn't deliver till Spring '17-but we LOVE it as a year round apparel must-pair with wool tights/turtleneck/boots in cooler temps, over bikini bathing suit-with flip-flop-for the other extreme of weather. Some wardrobe staples we saw this week-are multi-month wear- to wear wherever -doesn't break the bank, has built-in 'cool' -and delivering in denim and basic neutrals...have layer on/under +dress-up potential. via GIPHY

 WALLS, WRANGLER, CRAFT BY LEE, MOUNTAIN HARDWEAR, TONIA DEBELLIS, KRIMSON KLOVER Lighter outer wear pieces and knits  that are all layer friendly are a smart wardrobe way to deal with winter temperature swings...without breaking the budget. WALLS -takes on Carhatt with workwear attire that works off-duty too....V intage Duck Barn Jacket with premium 10oz duck fabric that is sanded and stonewashed-for a weathered effect-that in reality can stand up to the weather too. $121.99-style points with cord collar...and plenty of pockets adjustable cuffs-practical.  Vintage lined duck pants  $51.99 Buffalo plaid lining, right leg pocket, hammer loop on left leg and utility  loop on waistband... Crafted by Lee at TARGET Dreamsoft® denim -is softer than traditional denim with an extra smooth hand feel. Now with Lycra® beauty fiber for great shape retention. The jackets...in harbor blue-horizon-true value versions of this classic silhouette....with span...

Armada -shows off a retro varsity style jacket-for upcoming season Fall/Winter 2015...waterproof/breathable-all the attributes of techy snow jacket...looks a lot cooler! In style -and performance-team rider Henrik Harlaut. Bonus points: this company uses the best fabrics and seam tape (Gore-Tex, Schoeller) and zips (YKK Aquaguard), RECCO Avalanche System. 4 way stretch powder skirt, lycra wrist gaiters etc. SMART  ARMADA, VOLCOM DENIM JEANS Fuuuunnnnn....Armada-collab with Metallica---meeting up on the slopes with the legendary band's drummer...led to this terrific assortment of winter ready jackets and gloves obsessed-ARMADA x Metallica snow gloves... VOLCOM -in our inbox-this pic could of have been taken when we were growing up-reminds us of the iconic-1995 film by  Larry Clark:"KIDS"----shows off the skate -lifestyle's brand of new functional denim --- $55-$75-interesting timing -considering joggers are the 'it ' silhouette of 201...

There's a reason these guys look so great- duh ---big part is the fit of their Wrangler jeans   NYC Need more proof that heritage brands hit the rockets break glare jackpot with MADE IN THE USA offerings?  inside-the American flag and brand labels...securely stitched in.... WHAT: Wrangle 1947 -is this all American company's USA made, limited series of premium jeans...that will have loads of denim lovers/collectors doing double takes... the denim made in the  Cone Denim® White Oak Plant™comes in 2  rinses -including this darker rinse-with subtle fading details...and a lighter -'faded look' rinse..also with subtle details where creases naturally are “With authentic American style woven into every pair, these jeans preserve the Western legacy of the Wrangler brand. Combining craftsmanship in the details and artistry in the design, this collection is unmatched for premium, heritage denim. Proudly made in the USA with denim from the Con...

 Garment District/NYC Lands' End continues to carve a name out for itself-in retail-with well made- value priced fashion-lifestyle apparel, footwear and accessories-and new for Spring 2015 -a dedicated fitness collection. Highlights: Red, White and Navy blue- a classic color trio that references Land's End nautical heritage. trench with white piping-atop boat neck navy/white knit cotton l/s-dark khaki shorts cut to flatter crisp white blazer-navy print trim details-wooden buttons single button blazer-in red ahoy there-scarf with nautical motifs-silky staple warm cardigan---knit to flow from the shoulder-comfy w/ roomy front pockets pretty knit Supima Cotton-sweater with red/white/blue hem-gold buttons denim skirts are a casual staple-super soft knit button down looks fresh in this red, white, blue striped pattern left-flattering neckline in a dressy frock with shaping princess seams…right-iconic polo dress with initials linen li...