LYRA MAG.

Boa® Closures Lace Up New Balance, Asics, Adidas Outdoors  Boa® 's closure  - have been SOP on snowboard/ski boots/helmets for years-but now the floppy laces' slayer convenience... via GIPHY no more slip+trip  and lightweight comfort... on sneakers...is rapidly gaining favor. BOA's push up/down release dials (sport specific including a new run specific system of the TX4™ soft lace, FormTX™ textile guides-a blend of nylon and Teflon®- and the secure low profile L6 dial)- don't add up -onto a shoe's weight (a good thing), plus reduce chaffing/lower friction-are addictive, IMO...once one experiences' it. New Balance  FuelCore Sonic ($109) is for the fast+furious-or those who wannabe. In  Men's (8.5oz)+Women's (7.3oz) running shoe-w/ bootie construction-  ultra-breathable mesh upper combined w/ minimal cage support-kept secure w/ Boa closure. 

Preview looks from SPEEDO, NEW BALANCE, BROOKS RUNNING, UNDER ARMOUR Outdoor Retailer Athletic brands acclaimed for one sport are branching out into others-notably in offering apparel for active output activities like trail running. via GIPHY source wifflegif.com All deliver 'smart' multi-functional pieces-think  moisture  wicking breathable tops, non-chafe seams, easy care, built-in anti-odor protection,  stretchy fabrics made for movers,  logo reflective pops...jackets that are super light-weight and packdown -great for travelers too...and notably more loose items like men's baggies-board short length- (not just the 'thin' mannequins pictured here). After all clothing cut bigger-make them more versatile......including doubling as streetwear...or after workout bar hopping. Speedo---traditionally known for swimming-shows off running/gym clothes in solids and prints... New Balance-baggy shorts jacket-ready for indoor activities too-inaddtion to the...

NYC MEDIA PREVIEW #SAYSOMETINGGREAT DSW is a multi-channel retailer that manages to get the footwear mix just right -a combo of sport, dress, in-season classic and on trend styles...luxury to value $ed shoes/sandals/sneakers...plus accessories. A preview of upcoming Fall 2015 offerings showed off collections from brands-some household names and new to us lines... Highlights: For women... Good Sport- all day wear styles that go street...athleisure practicality for the feet. Bernie Mev-wovens are super comfy and have transcended the comfort to fashion comfort category. Bernie Mev Monica $49.95 DSW price Vans Asher $49.95 DSW price slip-ons with white sneaker outsole get dark floral uppers for Fall Converse Chuck Taylor Al Star High Top $69.95 DSW price- kicks...get mixed textured uppers--- Nike Primo mid $24.95 DSW price- embossed uppers in moody black tones...on white rubber outsole New Balance refs the 9s in fresh materials... colors-g...

Gary Ballance -ready for World Cup in Melbourne, AU Just wait till cricket becomes an Olympic sport-because THEN- like curling-the sport and talent needed to be a winner-will get some respect .   577TGY New Balance For now, Euro based  fans can celebrate the soon to be played World Cup of Cricket- with the newly themed New Balance Test Match pack -in three new color ways of the classic silhouette M577-  a tribute to the British national sport.  For the  577TGY  - green suede =  cricket field serves as inspiration- while the gray-blue suede of  577TBO  represents the colors of the "stands".  A highlight of the pack- the dark red leather of the  577TLR  symbolizes the play thing of this  elite  sport. In addition, each model is made ​​with eggshell-colored details on the tongue and midsole, reminiscent of the typical "linings" in cricket.  577TBO  New B...

OR/SLC When companies share their expertise with each other-and conjure up new products---consumers benefit-including S/S 2015 footwear -that's casual-beach- and city- dressy. self-inflating ThermaRest® introducing EvoLite™-amplify loft without the weight! Therm-A-Rest®'s know how-in outdoor camping mattresses-of all kinds-brilliantly cushions Freewaters flip-flops. packs down to this bottom Charger has a CEVA Midsole arch support+heel cup, arch shank like running shoe flex, hydro leather strap, top two Izzy with cork strap, water friendly Launchpad lining with arch support-$40 apiece Five styles with Therm-A-Rest tech onboard (licensed)…for ultimate -massaging cushioning comfort -PLUS water based glue, arch support, Vegan…and 1% sales go to charitable water projects! GPS Hovercraft Midsole super lightweight, arch support+heel cup, hydro leather strap water friendly SCAMP+ZION re-inforced webbing strap, arch support, packs well with a mat.....