VMV Hypoallergenics- 1700 sq ft flagship store Broadway, NYC/ SIA Denver CC Verallo Rowell words/images Judith Ecochard Founded by dermatologist-dermatopatholigist (like the "CSI of skin conditions")...Dr. Vermen Verallo-Rowell--- VMV Hypoallergenics skin/body care products-and beauty goodies-has grown ginourmously since we went to it's USA launch several years ago. ( REVIEW) ...IMO, the company name does not really convey adequately how amazing this collection of products- is. The SKUs now available, and appropriately packaged--- tow the company line-meaning truly free of ingredients that irritate----and all are validated hypoallergenic products rated/patch tested against 76+ known allergens... PLUS: 100% all types of fragrance free, 100% preservative free (they use a derivative of coconuts that's anti-fungal/anti-bacterial instead, called monolaurin)... and non-comedogenic-meaning skin's allowed to BREATH. ...