NYC In the past-we never met a beauty product that didn't beg for sampling---and now an industry delivers fulfillment of that need (Birch Box etc.). Upside=consumers try out skin+haircare without really a major commitment. BUT it does take a week-to a few months-to see the kind of game changing skin altering results often claimed by beauty products nowadays…versus the quick hit solutions that disappear along with the water-down the drain… For THAT- $ down and a required dedicated use are musts. Which makes what we're willing to try out…subject to a lot more scrutiny. AS IN: First off -imo- packaging matters--- since active ingredients -even so-called'stable' fixings-need to be delivered in preferred airless pumps/nozzle/jar -to preserve the efficacy/potency of the goodies we are paying for (+portion control). FYI-we've asked this ? -and a well respected high-end brand countered with --- the "luxury experience" of a glammy packaged wide ...