LYRA MAG.

The Magical Hour When    Anything Is Possible The Promise Of Midnight W Hotel, NYC No surprise…a former advertising copywriter and forever scent expert wrote the above 'pitch' for the fabulously sensuous and warm fragrance, Bellegance-Midnight Promise. AND, creatively navigated the soup to nuts (notes) process that makes a parfum come to life (in this case 18+months plus) … An invite from Karen Dubin, founder and CEO  Sniifapolooza (an events based company with wonderful outings that fuse fragrance cultists and founders with perfume enthusiasts)…to experience her new 'baby' as it were… We knew was going to be nothing short of an amazing  debut of a scent product. And so it is= Midnight Promise- a warm, woody sensual perfume with complex layers and a hint of spice- that would appeal to either perfume enthusiastic  gender….with: Top notes: red mandarin, cinnamon (spicy and warm) Heart notes: Moroccan red rose Base Notes: amber, ince...

A winter's day (still Autumn-a mere technicality though)--- got an aromatic dose of California sunshine -Lucky Darling Fragrance Collection December 10th/NYC It was JUST like the hit song, " Get Lucky "---an irresistible merger of les français -French duo  Daft Punk- blended perfectment with the production/performer/writer genius of the USA - Pharrell Williams … Velvety pink peony petals, citrus fresh mandarin, spicy warm ginger---with our fav vetiver in the mix Yes, our thoughts EXACTLY as we attended the media preview of the new fruity fresh Lucky Darling fragrance by denim casual Californian lifestyle inspired Lucky Brand…created by the France's perfumer Laurent Le Guernec in collaboration with Elizabeth Arden fragrances. Yes, we all do wish we could be California Girls …circa 1990---but now this approachable scent, currently available in Lucky Brand stores …and soon at Macy's (January)- can inspire happy sunny glam outings…via wearable al...

West 22nd Street, NYC Latest in Cosmetics Packaging, Make-up, Tools... MAKE UP Forever Academy in NY ---- tools of the trade... this look took a few hours---fantastic Not our first time going to a makeup tradeshow that highlights beauty packaging and cosmetic labs...but once gain, the French owned MakeUp-in™ NYC was an eye opener ---about the backbone of a few industries that collectively sell several $USA billions worth of cosmetics, skincare + fragrances (men and women)- a year, right here. And this country isn't even the biggest market-it's Asia/Sub Asia (India). sometimes there is a reason products seem somewhat similar-especially at mass merch prices-they use the same company to makes brushes, containers, etc. But formulas and containers can be customer specific too. We left the spacious 3 floors worth of exhibitors, thinking-hmmm, to start one's own credible line of makeup/nail polish etc---you really ...

Bar Boulud , NYC Très charmante -what we thought, after we shared a morning breakfast chat with the Haute Couture designer, Nabil Hayari....who joined a group of media types for a stateside launch of his elegant floral, fruity, and woodsy fragrances- Only For Her , Goldy and Broderie ... now available here...  at C.O. Bigelow . Born in France,  the designer, shared with us his love of drawing as a child. His subject, women--- naturellement ---and their complex passionate personalities---that fortunately -led to a blossoming  career of crafting exquisite, hand made gowns for ladies who want to look beautiful---two red Carpet stunners-which were on display...and now perfumes. As is a French tradition, perfumes developed by couture houses--- is once again marvelously re-enacted.  We sampled all three...and it is readily apparent the complex elegance of all. Interestingly,  our table of women of various age groups- all had their own f...