LYRA MAG.

With his statement sweatshirts and tees having an editorial moment for Spring 2014-Markus Lupfer's fashion label is getting more and more popular on both sides of the Atlantic now. The  Fall 2014 collection -is inspired by the English countryside…vivid florals, plaids-and a fun graphics---in year round wearable silhouettes-that have a cool school girl vibe. "I wanted to do something British, but still keep my own style…. It was the humor and the color scheme of Martin Parr's photography [that] enchanted."     www.markuslupfer.com  

The early 90's continues to roll on as a design inspiration for fashion. Including- Markus Lupfer ---a designer with a globally popular tee shirt collection we first saw a few seasons back in Berlin. For his Spring / Summer 2014 Collection, dubbed "Teenage Dream" - he paid "ironic and nostalgic tribute" to the MTV generation of the early 90s - as part of London Fashion Week. Among the guests had also fashion icon Olivia Palermo, who came to the presentation in an outfit from Resort 2014.   Lupfer starts, as usual, with a great sense of humor the new season, citing his prints inspired by the dreamy youth of the  "Beverly Hills, 90210" generation.  His tees and sweaters come emblazoned with Valley Girl-speak="whatever", "you wish", "lame", "loser" and "ugh". Which clearly delivers as humor across the Pond. The floral patchwork silks a...

pumps-with fun color accents bootie- metallic hightop sneaker with sparkling gemstones After the successful launch of the Spring / Summer 2013 footwear collection, the designer Markus Lupfer goes the second round with the shoe label SIX LONDON, for Fall 2013. (FYI SIX LONDON also has Opening Ceremony too). "It's a season of Art" by Markus Lupfer --- the theme--- Markus Lupfer x SIX LONDON - drops July 2013 and is available online at  www.emeza.de  ,  www.net-a-porter.com   and  www.sixlondon.com  .  INFO: Markus Lupfer ---  www.markuslupfer.com  

In our inbox... Fast gaining worldwide acclaim (deserved, imo)...the German fashion designer Markus Lupfer , aka-" the master of the rope and jerseys " teamed up with pal filmmaker Tabitha Denholm---for a quirky retro sixties flavored fun video....as one way to show off his resort collection for 2012. The mockumentary, inspired by a BBC's doc on how to change one's mind and body ( so 60's!!!! ) --- "The Puzzle of the Mysterious Mind " is set in the laboratory of Dr Lupfer, played by actress Margo Stilley.  All star cast members include...a technician (Gary Card) and subjects played by Sadie Fros t...  ...Florence Welch, lead singer of the cult band, Florence and The Machine ' and Jan de Villeneuve. The whole movie you can view the following link:  http://vimeo.com/26014300   AND---has been uploaded on YouTube: J. Ecochard

In our inbox... “Give Me All Your Luvin”---a new single ...has the Queen of Pop, Madonna adorning Markus Lupfer's Star Intarsia Jumper (285 Euros) Available at: St. Petersburg, Russia | Day & Night - Maardu, Estonia | Sanahunt - Kiev, Ukraine Dedos - Lecce, Italy | Demi Mode - Monza, Italy