LYRA MAG.

NYC Wanna see the latest in cosmetics...before it even hits the market? via GIPHY source sassy-queen2k13.tumblr.com MakeUp in New York is an annual tradeshow-a B to B for  small and large cosmetic companies-and those looking to launch one-had  aisles  of the latest in cosmetics, skin treatments and packaging products-from businesses that cater to the brands-the big and cult favs. Although this outing of international exhibitors is tiny in size compared to other tradeshows...there was plenty of new products ...exciting fellow attendees-based on convos we had with some attendees on a glorious Manhattan rooftop deck at the West 22nd Street venue. LOVE THIS-4 in 1 Lip Topping-S&J International-4 different finishes-in one product-matte, glam, shiny, intense stain color-this product reflects the reality that gals nowadays-who are not brand loyal- are already mixing up related products from different labels- for unique personal looks-effects. FUN-made us want to ...

NYC Going to makeup trade shows  clues us in as to how such diverse value retailers such as CVS and Carrefo ur (in France)-to primo priced fashion designers, makeup tools ( Japonesque ), celebs in cahoots with discounters (Flower's Drew Barrymore-Walmart)--- and respected makeup artists with a following--- but without established labs- production facilities can conjure up cutting edge, desirable cosmetics. At the most recent MakeUp in New York …we were really impressed with this stand alone or mix-up with product… by the Cosmetic Group, USA, Inc . A high pigment metallic gel shadow-that really, really does not crease…due to its 70% water composition-that has a pleasing cool to the touch application. We have found that a lot of intense color cream shadows---and there are plenty now that are retailed-including (especially) the long wearing ones- ----in fact do crease up after about an hour or so-maybe too waxy in composition-and it ACTUALLY ages our eyelids older…! S...